The bio-tech business is huge in London and Britain right now, creating a need for bio-tech logo designs. Having a cohesive and attractive logo design can give companies a huge advantage in this competitive field. There are a variety of logo designs that a graphic designer can create for this up and coming industry, but they all have a few things in common that are specific to the field. Bio-tech may be a newly emerging industry, but it already has a set of symbols that are commonly used in images associated with the industry.
The images most used in the bio-tech industry are related to the fields of science and medicine. The double helix, commonly associated with DNA, is one such image. The hexagon is also used as it is the shape of many organic molecules. Shapes and images associated with lab work are used at times. Other types of pictures may be used if they are appropriate to the company’s unique field; for example, images of people may be attractive in a health or advocacy organization, while leaves and trees are a good choice for companies that are dealing with natural products and ingredients.
Many bio-tech logo designs eschew concrete images altogether and instead use more abstract designs. These too incorporate common practices of graphic design. For example, one principle of graphic design holds that shape can portray the image that any company, including a bio-tech company, is trying to portray. The circle is an inclusive and friendly design, while squares imply solidity. Shield shapes offer a sense of traditions, while the triangle is associated with strength. A graphic designer knows how to use these shapes to subtly give people certain impressions without detracting from the attractiveness of the final image.
Colour is another important aspect of bio-tech logo designs. A variety of colours can be used in this industry with great success. The colour blue is often used in bio-tech logo designs because it is calming, an important thing for this industry. Another colour commonly seen in the bio-tech and pharmaceutical industries is green, because it is associated with nature and with the environment. Many bio-tech companies specialize in natural products, and earthy colours are usually the best choice for these logos. Bright green, brown, and even a sky blue are all good choices that bring up mental images of nature and the earth. Colour is at least as powerful as shape in forming people’s impressions; like shape, colour speaks the language of the subconscious.
As you can see, while this may be a relatively new industry, bio-tech logo designs are already showing industry specific images, shapes, and colours. These well designed logos give the companies that bear them a huge advantage in a competitive market. You can attain the same advantage for your company by having a professional graphic designer create one of these bio-tech logo designs for your company. Don’t let your business languish without the immense advantage that a well-designed logo can offer.







