What good is a brand without publicity? Television channel Sky Arts knows the answer to this question. Sky has teamed up with well known photographer Rankin to create an ad campaign for its channels Sky Arts 1 and 2. The remarkable part of this campaign isn’t so much that it exists, but where it exists: on every piece of advertising space on key shopping streets in six of the UK’s largest cities. That’s right: key areas of the UK are now wallpapered with art and artists to promote just one channel and the arts community that it represents.

Gaining media attention is one of the most powerful ways to promote your brand and get your logo design into the public eye. Unfortunately, this can be easier said than done. The media has little reason to talk about businesses, especially not in a positive way that builds a brand. Many businesses deal with this by hiring publicists and taking measures to attract positive media attention. However, grocery and retail giant Tesco is instead creating their own media to ensure ongoing coverage.

New Heineken Brand to Come: Few beers pay as much attention to branding as worldwide alcohol giant Heineken. In keeping with this, the company seems to go through advertising and branding agencies the way many companies go through reams of paper. In a bold and unexpected turn, Heineken’s advertising and marketing will be given from The Red Brick Road to Bartle Bogle Hegarty.

Anatomy of a Brand: Vodafone – Everywhere you turn, you see a Vodafone. There likely is a reason for this, as mobile telephone company Vodafone has been ranked the most valuable UK brand and the seventh most valuable brand on the globe. This leads many business owners to ask: How is Vodafone showing growth in a market where so many are failing?

London Underground Iconic Logo: The roundel logo used for the London Underground is perhaps one of the most recognized icons in London. Although this logo is seen just about everywhere in London, few people pause to think about the meaning or history of the image. Despite this inattention, the London Underground logo has a deep and long history that would surprise many people in London and all over the UK.