Let us face it. The personal standard used by the Queen is nothing but a logo design. A mark that represents the Queen as an individual and not associated with her role as the Queen of the United Kingdom.

The logo design is the crowned letter ‘E’ in gold, surrounded by a garland of gold roses on a blue background, with a golden fringe. The crown is a symbol of the Queen’s rank and dignity, whilst the roses symbolize the countries of the Commonwealth.
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If you are a start up company and are in the process of naming your company and then registering it, it would pay to consider if you are encroching on any trademarks that already exisit.

Usually, especially in the UK, it is very common for small companies to come up with a name and then register it with out thinking about trademark laws. But trademarking is becoming a serious issue and large companies are always on the look out for any such infringements.
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