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How Not To Brand

Branding is crucial to a business’s success, but many small business owners nonetheless cannot seem to build a cohesive brand. There are just a few common mistakes that cause this failure in the great majority of the cases. If you are having trouble building or…


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Branding for Social Change

Branding for Social Change: Five New Values that No Business Can Afford to Ignore The modern consumer is about more than products and services. Most people have pet causes that they feel strongly about and will do almost anything to support. By tying your brand…


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Rebranding the Wrong Way

Are you in need of a new and revitalized brand? If so, you are not alone. Yesterday we talked about rebranding the right way. Many businesses from tiny boutiques to multinational corporations are re-doing their brands to remain relevant to savvy, modern UK consumers. By…


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5 Unlikely Side Effects of Branding

You know that having a strong brand will give you an advantage in the competitive UK market, but there are a few other positive effects that you may not have realized. Having a UK brand doesn’t just draw in customers and give them an idea…


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Rebranding the Right Way

Many business owners reach a point where they realize that rebranding is necessary, but they are unsure about how to undergo this massive task. Here are five essential steps to rebranding successfully and seamlessly.


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