Logo Design Blog

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Five Simple Steps to Knowing Your Market

It happens again and again. A business that seemed poised to succeed inexplicably fails. No one can explain exactly what happened; the brand, the marketing, and the product all seemed spot-on. In these cases, the key issue is often that the entrepreneur didn’t know their…

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Branding Your Website

A website is more than an online presence or a place to park your domain name; it is a crucial part of your brand. However, many people design their branding websites like a sales website or even like a personal one, both of which can…

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Naming Your Small Business

Your small business’s name is one of the most important parts of your business brand, as important as your logo and any other single aspect of your marketing. Here is a list of factors that make a business name a winner, as well as a…

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What Is a Brand?

Branding is one of the hottest topics in the business world. Many articles focus on the importance of having a strong brand, but few consider exactly what a brand means to the customer. A brand is much more than a logo or the decorations of…

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The London 2012 Olympics Logo: Winner or Loser?

The London Olympics 2012 logo was a bit of a shock when it was initially unveiled in 2007. This logo is different from virtually every Olympic logo heretofore. First, it has a pop-inspired colour scheme that is both bright and attention-grabbing.

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