All over the UK, companies are giving their stores ‘facelifts’, changing the appearance of their locations and even product packaging without making other, more substantial changes to the brand and logo design. This trend has to make small business owners ask themselves whether this strategy…
What is a business owner to do when business is slow? As we see in this example, the answer is often to branch out into new areas. Marks & Spencer, the well known high street London retailer, responded by adding a new online component to…
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