The new logo design for the Glasgow 2014 Commonwealth Games was recently unveiled to a mixture of fanfare and harsh criticism. Because the 2014 games are the 20th held, this is indeed a momentous event for the UK. Indeed, there is a lot to love…
Is the Green House Hotel a signal of an end of ‘greenwashing’ in the UK hotel industry? This new and thoroughly green hotel in Bournemouth will at least be raising the bar for other supposedly green businesses in the hotel industry.
Is direct marketing getting greener? As of this September, the answer will be affirmative. At this time, the new Code of Practice from the UK Direct Marketing Association will begin guiding association members to a new and more ecologically friendly way of doing business.
Every telecom enthusiast has been waiting eagerly for the release of the new Android. However, marketing and branding experts have been watching as well. This new piece of technology may become one of the marketing success stories of our decade.
What is a business to do when their brand no longer appeals as strongly to their target market? In many cases, the answer is to modify the brand. Many brands in the luxury and high end goods market are undergoing this very transition. In many…
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