Stopping in at the local pub is one of the most popular UK pastimes. What better place to celebrate an achievement or bemoan a failure? There is no ‘bad’ reason to visit a pub, which is why they are some of the most popular establishments in the UK.

The Barracuda Pub Group is one of the largest pub corporations in the UK. The group owns and operates 205 establishments in the UK. This includes 161 Smith & Jones pubs, making this brand Barracuda’s largest by far. In order to deal with difficult economic times, Barracuda is putting more income in a business that has been proven to work, increasing its investment in the Smith & Jones pub brand.

New logo design features the name of the pun in traditional letters with serifs, but with the letters arranged to look fresh and modern. In addition, there is an artistically drawn ampersand that adds a pop of style. The black and white colour palette gives the brand a little flexibility when it comes to colour usage. We especially like that the logo will look just as great with simply the initials and the ampersand, which could be used on cocktail napkins and other peripheral goods.

The target audience for this brand is young, urban UK professionals, who have been shown to be frequenters of local pubs. The newly branded pubs will have after-work drinks specials while also serving food for both lunch and dinner. Food sales are becoming an important part of pub profits, so modifying the business model to include more food and drinks will likely be a positive change for the company.

This UK logo design is intended to promote the brand in its current pattern of rapid growth. Because the Smith & Jones brand is growing steadily, Barracuda has been rebranding many of its other pubs to be part of this brand. These pubs are keeping their names to fit in with the local area, but they are using elements of the Smith & Jones brand such as the font and colour scheme. This modified chain pub structure has proven to be highly successful for Barracuda because it applies a proven national marketing formula while maintaining the traditional appeal of a local pub.

The Smith & Jones pubs are growing in popularity, but a sleek and contemporary look that appeals to the target market will only add to this. We look forward to seeing this brand in a pub near us!

While many businesses in the UK develop a new brand and logo design in order to create growth, such as during a time of stagnation or even losing ground, sometimes rebranding is needed simply to deal with huge amounts of success. If your UK business is growing by leaps and bounds, professional design and branding services can amplify the growth. There are many reasons to develop a new and modern brand; the important factor is that the new brand is professional and designed for your specific UK market.