Eating local is quite the rage now, with farmer’s markets and roadside stands presenting a growing threat to normal food and drink venues such as restaurants and grocery stores. However, many traditional food establishments are responding to the threat by offering a wider range of locally sourced products.

Because few people in the UK are willing to take a company’s word as guarantee that a product is local, several organizations have stepped in to regulate and enforce standards as a third party. One of the best known of these is Food Lovers Britain. With a brand promising only locally produced products, this is a food & drink logo that people in the UK will definitely be seeing more of.

The Food Lovers Britain website offers more than your average internet site. First, it offers a wide range of resources for people looking to add more locally sourced foods in their own diet, with a search function that allows potential patrons to locate the exact product they seek from a farmer or other business in their area. A similar function allows people to search for a local restaurant serving these local favourites. A directory of farmer’s markets along with dates, times, and places is also available for people who would rather browse supermarket-style through a variety of local choices.

Food Lovers Britain is also involved in advocacy and promoting a ‘locavore’ lifestyle. The website routinely features relevant tutorials such as how to barbecue or otherwise tastefully prepare local foods in traditional ways. A tab at the top of the webpage, ‘Food Matters’, leads viewers to a variety of news articles, both serious and entertaining, relating to local living. Clearly this organization’s food & drink logo represents not just the business, but an entire lifestyle.

Eating local is widely hailed as a ‘green’ choice, so it is only common sense that this food &drink logo should use green as its primary colour. In this case, two shades of green are used to create an attractive and modern palette. The image of a sun creates a positive feeling while also relating to nature. The ‘v’ in ‘lovers’ is subtly crafted in a heart shape, which relates to the name. A creative font that appears hand-painted adds an artisan feeling that is definitely relevant to the very nature of local foods, while the more traditional secondary font gives a solid feeling. This is a well balanced food & drink logo design that is an apt representative of the Food Lovers Britain brand.

How important is a logo design to a nonprofit advocacy group such as Food Lovers Britain? Because businesses such as this tend to have a smaller marketing budget, having a food & drink logo design and brand that inspires consumers becomes all the more important. Food Lovers Britain has found success in a growing but still relatively narrow niche. This only goes to show how important branding and logo design can be to any type of business’s success.