Alexander McQueen Brand Skyrockets in Wake of Designer’s Death: Since Alexander McQueen’s recent untimely death, the fashion world has been full of speculation as to whether the iconic fashion label bearing his name will continue. This has led many to ask: what makes up the Alexander McQueen brand? Is his legacy great enough to live on in the UK and all over the world even with new leadership? What, outside of the designer’s persona, makes up the Alexander McQueen brand?

This fashion logo is truly one of a kind. While the black and white colour palette and the simple, basic font are both somewhat of a high fashion standard, the arrangement of the letters is unique while hinting at the iconic style that made the brand so famous. Putting the initial two letters of the designer’s last name inside the Q yields a recognizable and distinct logo design that can be recognized on giant billboards, tiny tags, and every size in between.

Can this brand outlive its founder? Right now, it certainly seems to be a likelihood. If anyone was wondering whether McQueen’s products would continue to sell, the answer came just a day after his death, when UK shoppers flocked to his London Bond Street store and bought everything but the fixtures. Other carriers of the Alexander McQueen brand, such as Net-a-Porter and Liberty, both reported that they were seeing a similar surge in sales.

The brand certainly received a good deal of social media attention due to the unfortunate event, but if anything, the world is more familiar than ever with this designer and the innovative clothing he created. Liberty plans to place a tribute to McQueen in their window, which will give yet more exposure to the company name and fashion logo. Celebrities all over the world are showing their grief by wearing McQueen, adding a boost of legitimacy to the trend. The Alexander McQueen store in London closed for a day of grieving, which added a feeling of scarcity that only added to the fever pitch of demand.

Although there were rumours that the parent company PPR would drop the brand, the surge in sales has convinced them to keep the design house open under new leadership. The house had only positive comments about the house and claimed to look forward to a successful future. Although they have not yet named any possible successors to the throne, it is easy to imagine that only a very talented individual could take the reins at this point.

How timeless can a logo be? If it is timeless and completely unique, as is the case with Alexander McQueen, a logo can easily remain relevant for decades. It doesn’t hurt that the rest of the McQueen brand was flawless, from the iconic designer to the decorations and arrangements of the stores. While it’s difficult to orchestrate publicity storms such as the one surrounding this hot topic—and who would want to?—this kind of free publicity is the material that branding dreams are made of.