Brighton logo design – Gingerman Opens Fourth Site in Sussex: One of the benefits of having a strong restaurant brand and Brighton logo design is the opportunity to expand the brand to other sites and areas. This has certainly been the case for these Brighton Restaurants, which is planning to open their fourth site. While other restaurants struggle, this business can’t seem to grow fast enough to meet demand.
Gingerman restaurant at Norfolk Square in Brighton is an area favourite among tourists and locals alike for modern European food. Although the food has gourmet touches, the atmosphere is casual and the price tag affordable. The Brighton restaurant logo design is simple and high quality like every other aspect of the brand, with the name written in a modern cursive font. The colour scheme of purple and gold suggests royalty and wealth, while the simplicity of the Brighton logo design points to a more relaxed experience. This combination perfectly blends the two key aspects of the brand, which has likely been a large part of the success of this establishment (like you see in the top 10 British Brewery Logos).
Ginger Pig was the next venture that the owners embarked upon. Also located in Brighton, this pub offers a similarly casual atmosphere that is very complimentary for a pub. The Ginger Fox pub, the third venture for this growing company, opened two years ago in Albourne, West Sussex and enjoyed a similar jump in popularity among local pub goers in the area.
With three popular establishments under their belt, the husband and wife team that owns Gingerman Restaurants is ready to try their hand once again in cuisine. They have acquired the site for their new venture in Brighton, in a busy area near American Express and a hospital. For private or business meetings, a private room for thirty is available on site. Although the project is still in its infancy, the couple is already showing their branding prowess. Like their other restaurants, this one will have a menu planned around local foods grown by Sussex farmers. The way the restaurant is run will also be identical.
If you are expecting another ‘Ginger’ restaurant, you may be disappointed (a brand name is very important). These Brighton Restaurants is taking advantage of the social networking craze that has swept the marketing world and is naming their restaurant via a competition on popular networking site Facebook. This will not only ensure that the restaurant has a name that locals enjoy, it will also provide a huge marketing push and build friendships in the community long before the restaurant even opens their doors.
While the Brighton logo design has not yet been developed, we can only hope that the owners don’t decide to design their service logo in the same manner. Brighton logo design is an art best left to the UK logo design professionals. We happen to know a few!
This Brighton restaurant has a well-loved brand that permeates the company and has been able to spread seamlessly to its sister pubs. Will the new restaurant be as lucky? With a great logo design and attention to detail, luck won’t even be needed for this new Brighton restaurant to be a success story.
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