While much has been written about British Food Logos and British Restaurant Logos, very little has been written about three very important logos to recognize when purchasing British pork products. Because the UK has higher standards for animal care than most of the European Union, local meats tend to be more expensive but also of generally higher quality. In this case, logo design is performing a very powerful social purpose: helping people to identify more humanely and safely raised British meat by looking for one of the following three logos.

1. Red Tractor Logo Design

When you see this logo on a food, you will know that the animal in question was an Assured British Pig. The Red Tractor is an organisation that regularly inspects farms to ensure that the animals are being treated according to high standards of care and welfare. Be sure to look for the Union Jack in the logo; otherwise, the stamp could represent a farm that is not British but meets the same standards.

2. Quality Pork Standard Mark Logo Design

When you see this logo, you can rest assured that the pork in question meets UK standards for health and safety and that the animals were humanely treated. As with Red Tractor, the farms are inspected to ensure compliance. Again, look for the Union Jack to ensure that the pork indeed is of British origin. These icons, though a little weak on the impact side, are good enough to provide a distinguishing marks.

3. Freedom Food Logo Design

This logo is different from the others in that it lacks the classic British flag as an indicator of farm’s location. This is because the stamp logo design refers not to the animals place of origin, but to the fact that the animal was raised in a facility that has been inspected and approved by the RSPCA. This stamp assures quality and the wellbeing of the animal, but you will have to look harder to find exactly where the pork is from.

How important is buying British pork? Well known and respected chef Jamie Oliver has recently became an advocate of buying only British pork as a way of assuring that your pork is humanely and safely raised, something that is virtually guaranteed of British pork but lacking in many other countries. Looking for a logo design indicating the place of origin makes this an easy decision. Not only will you be making a decision that is better for the pig involved, you will be doing something great for UK farming communities as well.

While many people think of logo design as something frivolous, there is nothing frivolous about knowing important information about the brands you support. People increasingly look to logos as assurance of quality and other important values. Whether you are a business owner trying to communicate important information about your products or a consumer deciding which brand of bacon to buy, logo design is an important tool when making choices in a world that seems to contain an infinite number or them. Think of it as a language, one that is very important for success in London and all over the UK.