This seems to be the year for airlines to change up their logo design and brand. Sometimes, however, a change in brand can be accomplished without completely rebranding. British Airways’ new advertisement campaign is a good example of this principle.
When people in the UK think of branding crisis, high profile incidences such as the BP oil spill come to mind. However, social media crises are becoming increasingly common. They can affect businesses both large and small. A new report from the Altimer Group suggests…
London is always full of interesting and educational exhibits. This summer I was lucky enough to happen upon an exhibit at the Somerset House called Masters of Style: Celebrating the Stories behind Italian Fashion. Because I work in logo design and branding, I am always…
If you are thinking about opening a business in the UK, having a great logo design created for your company is the first step. Breaking into a new market—any market—is difficult, especially in this economy. Not only must the design be attractive, it must represent…
Molson Coors manages several beer and ale brands in the UK, including Caffrey’s and Worthington’s. Beginning this week, these two ales will have entirely new brands, including logos, packaging and other branding elements.
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