‘Branding’

Facebook, Twitter, and You Tube… we have all read thousands of words about how important these are to your UK business. However, by the time a small business owner realises the power of these online media, the site is already flooded with competition. To stay ahead of the curve, a small business owner must always be looking for new ways to promote their business, brand, and logo design in a meaningful and low-cost way. Here are five options you may not have considered yet.
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Many experts believe that this is the year the economy will bounce back in the UK. However, this means that businesses must begin acting now to prepare for a change in spending habits and customer behavior. UK businesses have been running a risk averse operation and not making major changes to their brand, but now is the time to make changes that will keep you relevant and stable in the future.
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Eating and buying local has become a way of life for people all over the UK. More and more, if your business has a local flavour, this should be an integral part of your overall brand. This approach has been so successful with businesses that entire communities are now trying to create a brand that will help them sell their area and their wares to potential buyers and tourists from around the globe. Cornwall is merely the latest community to adopt this marketing strategy to improve the community’s economic lot.
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What good is a brand without publicity? Television channel Sky Arts knows the answer to this question. Sky has teamed up with well known photographer Rankin to create an ad campaign for its channels Sky Arts 1 and 2. The remarkable part of this campaign isn’t so much that it exists, but where it exists: on every piece of advertising space on key shopping streets in six of the UK’s largest cities. That’s right: key areas of the UK are now wallpapered with art and artists to promote just one channel and the arts community that it represents.
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Anatomy of a Brand: Vodafone – Everywhere you turn, you see a Vodafone. There likely is a reason for this, as mobile telephone company Vodafone has been ranked the most valuable UK brand and the seventh most valuable brand on the globe. This leads many business owners to ask: How is Vodafone showing growth in a market where so many are failing?
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