We have recently written about a new brand and logo design for the sport of fencing, in an attempt to create popularity for the pastime as the London 2012 Olympics near. This has led us to spend an unfortunate amount of time thinking of all…
We are used to seeing celebrities turn into businesspeople, creating new products and selling them with a wide range of success. These brands usually are luxury ones that somehow tie in to the celebrity’s persona. However, sometimes a celebrity opens a business that makes me…
This seems to be quite the week for changes in food and drink logo designs. Dairy maker Müller is getting in on the act with a new set of packaging for their UK ranges. The new range is meant to create continuity between the company’s…
Becel is a well-known brand throughout the world, marketed under different names in countries from the UK to Latin America. Owned by corporate giant Unilever, this brand of margarines offers not just a spread for scones, but one that is reputed to lower cholesterol as…
When you think of popular sporting activities in the UK, you probably think of football first. Fencing probably does not make your short list, or even your long one. Part of this lack of popularity is probably due to the fact that most of us…
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