‘Logo Design Articles’

Russia has at last unveiled the logo for the 2014 Winter Olympics to be held in Sochi. After the controversy over the London 2012 Olympics logo, many were watching to see if bad sports logo design was becoming a worldwide trend. The logo is the first Olympic logo to feature a web address, an obvious appeal to the younger, digital generation.
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Sainsbury’s and Tesco are the two most prominent grocers in the UK, with locations in almost every city and town. Both chains have recently rebranded as an attempt to gain a larger share of this competitive and image-based business. Today we are comparing the two brands and looking at what makes them both effective but very different parts of the overall company marketing study.
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The London Olympics 2012 logo was a bit of a shock when it was initially unveiled in 2007. This logo is different from virtually every Olympic logo heretofore. First, it has a pop-inspired colour scheme that is both bright and attention-grabbing.
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Let us face it. The personal standard used by the Queen is nothing but a logo design. A mark that represents the Queen as an individual and not associated with her role as the Queen of the United Kingdom.

The logo design is the crowned letter ‘E’ in gold, surrounded by a garland of gold roses on a blue background, with a golden fringe. The crown is a symbol of the Queen’s rank and dignity, whilst the roses symbolize the countries of the Commonwealth.
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Lothian and Borders Police is under fire for adopting a new logo design to make it more recognizable to the public. This Scottish police force is the 2nd largest force which serves the areas from Blackridge in the West to Newcastleton in the South and covers the City of Edinburgh, East Lothian, West Lothian, Midlothian and the Scottish Borders.
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