Logo Design Blog

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War of the UK Grocery Brands

Sainsbury’s and Tesco are the two most prominent grocers in the UK, with locations in almost every city and town. Both chains have recently rebranded as an attempt to gain a larger share of this competitive and image-based business. Today we are comparing the two…


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The London 2012 Olympics Logo: Winner or Loser?

The London Olympics 2012 logo was a bit of a shock when it was initially unveiled in 2007. This logo is different from virtually every Olympic logo heretofore. First, it has a pop-inspired colour scheme that is both bright and attention-grabbing.


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The Queen’s Logo Design

Let us face it. The personal standard used by the Queen is nothing but a logo design. A mark that represents the Queen as an individual and not associated with her role as the Queen of the United Kingdom. The logo design is the crowned…



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