Warning: This article may be a little depressing for small business owners in the UK. It focuses on a new and technologically savvy way that corporations are marketing their products, one that is not currently within the means of most businesses. However, it is important…
“There’s an app for that.” If you have ever used this phrase, you should think twice about using it again. Apple, known for its Mac and iPhone products, has applied for and received a trademark on the phrase in the United States. From now on,…
Although the government is cutting spending almost across the board, they are still going ahead with plans to bring lightning speed broadband internet to rural areas. Areas including Cumbria, Herefordshire, Highlands, and North Yorkshire will be among the communities to get a trial run of…
Tic Tac and The X Factor may seem like unlikely partners, but they indeed are teaming up to reach young customers in the UK. This is an excellent example of how co-branding can be used to promote brands and market to difficult to reach audiences.
Gaining media attention is one of the most powerful ways to promote your brand and get your logo design into the public eye. Unfortunately, this can be easier said than done. The media has little reason to talk about businesses, especially not in a positive…
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