‘Marketing’

Gaining media attention is one of the most powerful ways to promote your brand and get your logo design into the public eye. Unfortunately, this can be easier said than done. The media has little reason to talk about businesses, especially not in a positive way that builds a brand. Many businesses deal with this by hiring publicists and taking measures to attract positive media attention. However, grocery and retail giant Tesco is instead creating their own media to ensure ongoing coverage.
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Straplines are somewhat of a controversial topic with the business community. Many marketing professionals feel that they represent an invaluable opportunity to communicate with your audience, but business people in the UK tend to view them as somewhat dispensable. However, one British organisation believes heavily in straplines, enough to put significant time and resources into creating a new and more relevant one that will inspire the new generation.
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It happens again and again. A business that seemed poised to succeed inexplicably fails. No one can explain exactly what happened; the brand, the marketing, and the product all seemed spot-on. In these cases, the key issue is often that the entrepreneur didn’t know their market.
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