Many companies have been eyeing Twitter as a way to market themselves among the many savvy UK consumers who use the micro-blogging service on a regular basis. Until recently, this has been limited to using Twitter as a social media site, a way of disseminating…
Straplines are somewhat of a controversial topic with the business community. Many marketing professionals feel that they represent an invaluable opportunity to communicate with your audience, but business people in the UK tend to view them as somewhat dispensable. However, one British organisation believes heavily…
It happens again and again. A business that seemed poised to succeed inexplicably fails. No one can explain exactly what happened; the brand, the marketing, and the product all seemed spot-on. In these cases, the key issue is often that the entrepreneur didn’t know their…
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