With the chief creative officer recently named Designer of the Year, it seems appropriate to look at the Burberry brand. For 150 years, this old school British, yet modern and high street brand has been appealing to the upper crust and those who aspire to…
Skoda has long been known as the cut-rate, budget car of the masses. In previous years, there has been nothing glamorous or fun about this automotive logo design. However, this is changing rapidly. Skoda is undergoing a rebranding process to position themselves as a hip,…
The Customer is Always Right: Asda Expands their Customer Panel With the economy sinking almost by the minute, grocery stores everywhere are on the lookout for new ways to retain current customers and even steal a few away from the competition. As with many major…
How has Sir Richard Branson turned a record store into a worldwide brand encompassing everything from cellular telephones to spacecraft? At least one of the answers to this question is branding. Virgin is one of the best branded corporations in the UK, with millions of…
The British are some of the sportiest people on the globe, with a variety of popular sports clubs and respectable showings in many Olympic sports. However, despite this success, there are no truly global sports brands with roots in the UK. However, future Olympic athlete…
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