The Clubhouse Shoreditch Brings Alpine Lodge Ambience to East London
Are you longing for the slopes? Does an evening spent in a mountain lodge with a roaring fireplace and hot cocoa sound like the perfect way to spend the evening? If so, the Clubhouse Shoreditch offers the perfect escape. This pop-up lounge on the rooftop of the week-known East Room is offering a distinctly rural experience to city dwellers throughout the long London winter.
One big part of the brand is the decorations, which are incredibly rustic. In fact, a person sitting on one of the cowhide sofas in front of a flickering fire with mock views of the Alps could easily imagine that they are in the mountains recovering from a long day on the slopes. Wood paneling and dim lighting complete the feeling. The ambience is definitely attractive to people who are tired of the brighter, more modern feeling that is so in style right now.
As with all eating establishments, the Clubhouse Shoreditch brand also effects the type of food and drinks offered at the establishment. In addition to the standard beers and wines available all over the UK, wintery refreshments such as toffee vodka, vin chaud, and other winter cocktails are popular favorites. Food includes hot fondues, tartiflette, and pot au feu are fun to share with a group of friends unwinding after a long day of work or fun. Indeed, this experience has been designed to be shared with others in a calm, laid-back atmosphere.
The group experience is part of what makes an evening in a lodge so enjoyable, so the Clubhouse Shoreditch offers treats that were meant to be shared and a warm, casual atmosphere in which to share them. The location also specializes in catering for groups and can be rented in entirety for the perfect Alpine evening with family or friends. Because the set-up encourages lounging and talking, it is easy to see this being an ideal party venue.
Like all good brands, the Clubhouse Shoreditch has a food logo design. While many might expect dark woody colors, the image is instead of an inviting snowflake made up of inviting circles. The name is written in a classic yet modern font with serifs. The blue color is not just reminiscent of blue winter skies on the slopes, but of calm and serenity as well. It’s easy to see this logo design inviting interest and inspiring patrons to give this pop-up mountain lodge a try.
Exclusivity is a part of most desirable lodges, and it is a part of the Clubhouse Shoreditch as well. Access is only permitted to members of the East Room and their guests. If you want to give this mountain retreat a try, it may take a little asking around!
Despite being rather difficult to access, the Clubhouse Shoreditch has enjoyed a steady flow of customers interested in sampling this unique brand’s offerings. This shows the power of a well thought out and unique brand. If you need a brand that is just as interesting and inspiring, contact a logo designer or branding consultant today.