Greenwich Microbrewery Combines Best of Old Techniques with Modern Tastes: The well known London microbrewery Meantime Brewing Company has almost completed their latest project: a Greenwich microbrewery with a restaurant, café and bar. However, this is not your Dad’s pint. This new microbrewery already has more history than the average pub, and it uses this history as one of the key parts of the company brand.

This notable history is a central part of the new brewery, which the company calls the Old Brewery for soon-to-be explained reasons. This history is closely tied to the brand. The Old Brewery is placed appropriately on the foundations of a 19th century brewhouse that is also the former site of the Royal Naval College. As visitors enter the site, they are surrounded by giant copper tanks. The brewing process is visible from many sections of the restaurant, which will also be a testing ground of sorts for new recipes. This is the first time the brewery has been used for its original purpose since 1870. This brewery will be the first British brewery to be placed on a UNESCO World Heritage Site, with unusual ‘fish bellied beams’ in the cellars that are of great significance in the architectural history of the area.

Not only are the grounds historically significant, they will also be incredibly versatile. Not only is the site hosting a bar and brewery, it will also function as a café and sandwich shop by day, but a full luxury restaurant at night. The site will also have the distinction of producing the beer for the brand’s College Beer Club, which is a membership-only group for microbrew lovers. In effect, the new Old Brewery will serve as a clubhouse for members and anyone else who has a passion for beer.

Another important part of the brand is the unusual and historically significant range of beers that will be offered here. Because the rest of the brand is so unusual, it is only appropriate that the range of beers also be interesting and historically significant choices based on ancient brewing techniques. Although these beers have yet to be tasted, they will include selections as diverse as bog myrtle ales and mojito pilsners. The signature beer will be called Hospital Porter, brewed with a recipe over 250 years old.

Beer is an integral part of the business, and it will be an integral part of the recipes for the restaurant as well. Recipes will include a variety of dishes prepared with the microbrewery’s specialties, including beer cured salmon and chocolate beer sorbet.

The brewery logo is related to the name, showing the inner workings of a clock. The name is written in bold lettering that has been slightly distressed to create the illusion of age. The black and white color palette is simple and classy. Every element of this logo design refers to the element of time used in the name.
Because the microbrewery is already well established, it is sure to be successful in this new venture. If anything, the history of the site only serves to enhance and build the existing company brand. We look forward to new and innovative changes to an already cutting edge company.