Bath is a popular holiday destination, making it a particularly good place to open a hotel. A new boutique hotel, The Halcyon Hotel, is showing exactly how successful a boutique hotel in a prime area with a solid brand can be. This hotel has a professionally crafted brand that will soon be the envy of its competition.

The most defining part of The Halcyon Hotel’s brand is affordable luxury. The hotel is priced quite reasonably for a boutique hotel in the UK, but one would never be able to tell from the experience. The hotel aims to offer the high style and comfort of a luxury hotel, but at a much lower price rate. With recessions raging all over the planet, this is one brand that consumers can believe in. Everyone wants to feel that they are getting the best possible deal, and this is exactly what The Halcyon Hotel is offering.

Being contemporary is another key part of the brand. While many boutique hotels offer the experience of years gone by, The Halcyon Hotel is modern and sleek through and through. Sharp lines and contemporary silhouettes dominate both public spaces and guest rooms. Every room has a plasma television as well as a walk in shower and name brand toiletries.

This modern image is expressed perfectly by the hotel logo design. There are few colour palettes as sophisticated as white on black, so this was a good choice in hues. The use of a square shape hints at tradition, although the use of lines to create the H inside is reminiscent of modern art. The thin, plain writing below the logo design image is visible but does not take away from the simple power of the logo design itself.

One part of this ultra-modern brand is the new cocktail bar that will be part of the hotel. Because there are few establishments of this sort in Bath, this will create an image of an inviting place to relax and have a few drinks with friends. The Halcyon Hotel stands a good chance of becoming not just a popular place to stay, but a hub of the local community as well. This is a favourable position for any business.

The Halcyon Hotel has clearly been careful in branding. Every part of the hotel, from the signage to the hotel bicycles, has been acquired with the company brand in mind. Indeed, it is hard to think of a boutique hotel that has done a better job in this area. This diligence and attention to detail will be sure to contribute to the company’s success.

Modern yet inviting, The Halcyon Hotel wants to be more than a place to stay on holiday. They want to be a bustling gathering place and the hub of a fantastic holiday. It’s easy to see the hotel owners accomplishing this aim if they continue to pay attention to branding and customer experience. You can find the same success if you contact a logo design artist or branding consultant today.