Sometimes even the boldest fashion statement can be tedious, especially when everyone seems to be following the exact same trends. However, people looking for a truly unique fashion statement in Birmingham now need look no further than their own City Centre. Hox Boutique, which opened recently, offers a brand that is sure to appeal to the more discriminating style consumer along with unique items that will keep them coming back for more.

What makes the Hox Boutique brand unique? First, its fashion logo design has been created to appeal to their target customer: the fashion consumer who is tired of seeing other people in their exact outfit. The UK logo design is in bold, warm colours on a black background. The bold Old English font is softened by swirling lines that suggest movement and change. The strapline below advises women ‘Don’t just look gorgeous… feel it!’ which also is telling. The logo design is modern and fashionable yet somewhat exotic, which is exactly the type of image that the brand is trying to portray. This chic aesthetic doesn’t end with the logo design; it infuses every aspect of the boutique.

In keeping with their unique brand, Hox offers one of a kind ladies’ party wear and everyday attire as well as a full line of accessories, with all materials imported from India. The clothing, which includes everything from pants to party dresses, is created on site by a designer with decades of experience creating Asian inspired fashions. A variety of styles and sizes are available, allowing women of every size to experience this hip choice in fashion.

Excellent service is a key part of all successful boutique brands, and Hox is no exception to the rule. Because it can be hard to locate the right choice in a situation where every item is unique, sales help is available to guide customers to a selection that is perfect for their body type and sense of style. The result is that customers walk away happy, with a garment that is simply not available anywhere else. This creates return business as well as all important buzz.

The decoration of the boutique is also complimentary to the brand. Asian inspired décor mingles with the antique wardrobes used to house the garments. Instead of average dressing room mirrors, antique gilded mirrors are placed throughout the store for customers to reflect upon their garments. These one of a kind items reflect the selections available in the store, emphasizing the one of a kind nature of the brand.

Whether Hox Boutique’s unique brand of Asian chic is successful over the long run remains to be seen. However, one thing that the brand has going in its favour is a logo design that represents the store, the products, and the service perfectly. The eye catching logo combined with eye catching garments is sure to create buzz and stimulate a lot of fashionista interest in these unusual styles. This will help the boutique get the word out and keep the profits coming in.