Eating and buying local has become a way of life for people all over the UK. More and more, if your business has a local flavour, this should be an integral part of your overall brand. This approach has been so successful with businesses that entire communities are now trying to create a brand that will help them sell their area and their wares to potential buyers and tourists from around the globe. Cornwall is merely the latest community to adopt this marketing strategy to improve the community’s economic lot.

There are a few indispensable parts of the Cornwall brand. First, the area is known for local, high quality artistry and craftsmanship. Second, the region has rich, natural beauty and beaches that attract visitors from all over Europe. Combined, these traits should be enough to stimulate interest in the area and its products. Dott Cornwall intends to emphasize Cornish strengths and create a brand that celebrates the diversity of the area.

The name suggests a modern, computer age feeling and the logo design fits this ethos perfectly. Two circles lay over a map of the UK, zeroing in on Cornwall as though they are spotlighting the area. Because circles are naturally inclusive and friendly shapes, this keeps the otherwise modern logo from being too stark. The colour green is earthy and suggests nature and a devotion to the environment, which are both key values in the modern UK. It should be noted that the circles cleverly tie into the ‘dot’ in the organisation name, giving the logo design a witty feeling.

The logo design is well-made, but what impact will it have? Can a corporate identity and a renewed emphasis on branding restore an area? In this case, there is a good chance. If people throughout the UK have not been buying Cornish products due to a lack of interest or a lack of information about the area’s many charms, then this new brand will likely do quite a bit of good. This alone can improve the economic and social well-being of the area, although it will probably do little for the area’s other problems, such as a lack of public transportation, European aid, and access to health care.

The Dott Cornwall branding is not just about improving the Cornwall brand; it focuses on bringing together the talents of the area to solve a variety of social problems. However, as with all modern organisations, branding is an essential part of this equation. In order for residents of Cornwall to support this product, the brand must portray a friendly and socially proactive image. Quality and sustainability will attract people from other parts of the UK to the area and entice them to buy Cornish products.

Why are UK communities adopting sophisticated marketing and working with logo designers to create an image that represents them? Because it works! No business (or organisation, or other entity) can survive in the modern world without good branding strategies. If you want to give your business the benefit of professional logo design and branding, talk to a consultant today.