The Jagger family has dabbled in many different businesses, but their latest venture is a London fashion boutique owned and operated by Jade Jagger. In this case, the brand is based on her well known name and the aura of celebrity style that seems to follow the Jagger family. Will this brand be strong enough to carry the company? So far, it has been generating a promising amount of interest, as the public clamours to get a little piece of celebrity style in an edgy chic package.

Located behind Portobello on All Saints Road in Notting Hill, the London based Jade Jagger Boutique offers a variety of clothing and jewellery, much of which has been designed personally by Jade. The products in the store will also include the line of Jezebel t-shirts that the star designs. The boutique will also be offering bespoke collections in the future, bringing Jade Jagger firmly into the London fashion logo design scene. What is next? Runway collections? If the Jade Jagger Boutique is successful, it is easy to see this calibre of expansion happening in the near future.

The famous Jagger name is a quintessential part of the Jade Jagger Boutique brand, as one would expect. Jade’s mother Bianca helped her set up for the boutique opening, which was attended by celebrities including Jade’s world famous rocker father. Jade’s daughters Assisi and Amber also attended the opening, and will alwd134so work in the shop and be featured in future marketing campaigns. Jade’s cousin, Arthur Potts-Dawson of Acorn House, created the menu for the opening, which included luxury treats such as silver and gold leafed oysters as well as saffron squid. In grand rock and roll tradition, the party lasted well until early morning hours and spread to the pub next door.

Jade Jagger Boutique’s logo design is reminiscent both of the famous rock dynasty daughter and the city of London. A sophisticated black and white colour palette is punctuated by blood red lips, which appear to be Jade’s famous lips. This image is intensely personal because it is similar to the red lipped logo used by the Rolling Stones. The font is rounded and thin, adding a touch of friendliness to the logo design. The use of white space is common in London signs, making it an excellent choice for a London boutique’s logo design.

The designs of the Jade Jagger Boutique are edgy and chic, in keeping with the rest of the brand. The lines currently focus on less formal choices such as t-shirts and fun jewellery, but it is easy to see the brand branching out into formalwear and other choices. It is entirely possible that the Jagger name may soon become internationally renowned for more than just great music logo design.

This brand obviously has the potential to go the distance, with a winning logo design, a prime location, and the kind of mass appeal that only celebrities can muster. Will these be enough to keep customers buying from this upscale boutique? In this case, all signs point to a resounding yes.