With boutique hotels popping up all over London and the UK countryside, it is easy to forget the brand that started the trend, The Hempel. This hotel has been going strong since the beginning of the designer boutique hotel boom, with a deluxe amenities and a brand that practically screams luxury.

The first and most notable aspect of the brand is its simplicity. The logo design offers an insight into this brand, with a simple, blocky H in a square. This singular image combined with a stark black and white colour palette hint at the modern aesthetic of this hotel. This logo design is memorable and highly representative of the brand, while also setting it apart from more ornate competitors.

This brand infuses the style of the hotel itself. With sleek furnishings in calming, earthy tones, the Hempel offers a relaxing and spa-like atmosphere with all the amenities one would expect from a five star hotel. Several different gathering spaces are available for weddings and other occasions, and guests can even rent the entire space if they want a truly private experience in which to contemplate the minimalist beauty of the establishment.

A tranquil atmosphere infuses the grounds, which include a Zen garden with a similar minimalist aesthetic. Guests are free to explore the grounds or meditate. This bit of greenery in the heart of London offers an oasis feeling that is certainly positive for the brand. The nontraditional yet posh atmosphere extends to the architecture as well. Rather than being housed in a traditional hotel building, The Hempel is located in a series of Georgian mansions.

Another part of the brand is location itself. There could be no better designer boutique hotel location than the one in which The Hempel is located. Away from the crowds and bustle of Central London, visitors instead enjoy the more residential feel of West London’s Craven Hill Gardens with Hyde Park and Notting Hill both a few minutes’ away. This offers the best of London: a quieter location with proximity to nightlife and action as well.

In keeping with the boutique nature of the brand, The Hempel includes an art gallery on the bottom floor. Called ‘Art Work Space’, this allows the hotel to tie their name and their brand to legitimate artwork, which only bolsters the brand. Not only is this a positive branding move for the hotel, it also gives the hotel additional exposure, allows members of the community to experience the tranquility of the grounds, and gives guests a cultured way to spend a lazy afternoon without even calling a cab.

From the logo design to the decorations to the grounds, The Hempel has and continues to set the standard for designer boutique hotels in the UK. This hotel has found success in a tight market due to its superior attention to detail as well as its attention to detail in branding. If you are looking for a similar chance of success, contact a professional logo designer and branding consultant today.