Just when London seems to offer every type of restaurant imaginable, a newcomer comes along to fill a previously unrecognized niche. London’s West End soon will be home to authentic, Mexican food via American restaurant chain Cantina Laredo. This restaurant is set to open at Covent Garden’s soon-to-debut shopping and dining center, St Martin’s Courtyard. Luckily, the company is bringing with it a well-established brand that has a high chance of appealing to Londoners.

Authentic Mexican food is the foremost part of this food & drink logo and brand. While many people in London and the UK view Tex-Mex and Mexican cuisines as interchangeable, authentic Mexican food requires a high level of skill and specialty ingredients. Few restaurants in the UK bring this type of quality, so this gives Cantina Laredo a highly marketable and unique brand. With ingredients and methods imported from another continent, it is a brand that the company will be able to authentically portray.

The logo design is another unique part of the brand. Many restaurants refer to the type of food they offer in their logo, but the use of a red sun is both unique and relevant to the subtropical region that it represents. The multiple rays create visual interest, while the simple, blocky writing creates a homespun image that is representative of the quality of the fare. The London restaurant logo just like the Indian Restaurant Logo is warm and inviting, creating a sense of heat even in the heart of a notoriously gray city.

The décor is sleek and modern with a Latin flair and not even a touch of kitsch, filled with deep rich colors and high quality wood accents throughout. The restaurant offers 220 seats on two floors, as well as a private dining room and a tequila bar. Although the lighting is moody and dim, the large and varied floor plan combines with this to give a warm ambience rather than a dark one.

One of the most beneficial parts of this food & drink logo is its prime location. This shopping centre is likely to have a flow of heavy foot traffic, giving plenty of chances for Londoners to sample Cantina Laredo. Not only is the restaurant located in a shopping centre, it is in the heart of Theatreland and close to other, more well-known restaurants such as The Ivy. Two separate underground stations are a comfortable walk away for people who plan to spend their evening sampling upscale tequilas rather than tamales. This is sure to keep tables full even before the restaurant has established itself in the area.

Cantina Laredo operates almost thirty US locations and manages to offer a reliable brand experience along with high quality despite the wide regional differences that characterize the nation. We can’t predict the restaurant’s success before its doors open, but at this point it looks like this Mexican restaurant will find interest among exotic food lovers in London and all over the UK. A winning brand gives Cantina Laredo the solid foundation that it needs.