February 23, 2010 | Category: UK Brand Logos | Tags: Brazilian Restaurant Logo Design

South American food is so trendy it is quickly approaching white hot status in the UK, so there was never a better time to open a new Brazilian restaurant in Deansgate. Bem Brasil has only just opened, but it is already dominating the competitive culinary market in its area, a startling feat considering that its neighbourhood is filled with a variety of choices, including an Argentinean restaurant just a short walk away.

While many people may balk at £22.50 apiece for a meal, this meal comes with a little something more. First, as with many Brazilian restaurants, the price includes all a person can eat, including a wide variety of meats served at the table, a buffet offering a wide variety of side dishes, and even a stiff drink to help restaurant goers digest this heavy meal. Second, constantly circling waiters offers better service than most traditional restaurants.

Quality and quantity are key parts of the Bem Brasil brand. The meat is chosen from high quality sources, then prepared using traditional Brazilian methods. A variety of choices are present at all time, including pedestrian fare such as roasted beef and more unusual choices including chicken hearts and cinnamon pineapple. This ensures that there is something to tickle every palate.

With Brazilian food so trendy in Manchester and all over the UK, this nationality is a key part of the brand. Brazilian music, often live, floods the restaurant, which stretches over two spacious floors and includes rich decorations and high quality furniture. In addition to a fully stocked wine selection, the restaurant offers Brazilian cocktails such as the popular caipirinha, which is rumoured to be particularly delicious here. The presence of bars and circling waiters on both floors ensures that both sets of patrons are well cared for. The sense of being swept away to a foreign land where new and interesting choices abound cannot be escaped.

With Brazilian footballers moving to the area in droves, offering yet another Brazilian restaurant choice in Manchester seems like a safe choice. The fact that Bem Brasil Deansgate is situated in a busy area, a contrast to the somewhat off the beaten path locations of the other Brazilian restaurants in Manchester, ensures that many South American food lovers will be certain to give it a chance. A Brazilian manager is on site to keep the service, ambience, and fare distinctly Brazilian.

The logo design features a single tree with swirling round shapes that create a friendly image. The shades of green imply both natural fare and eco-friendliness, both of which do not otherwise appear to be key parts of the brand. The tree is shaped like an evergreen tree, an image not commonly associated with this Amazon nation. Will this incongruence between the brand implied by the logo and that offered in actuality spell disaster for this restaurant? Only time will tell. Until then, the delicious food combined with superb service seems to be a combination that is keeping Manchester restaurant goers flooding through the doors.