December 2, 2009
| Category: UK Brand Logos
| Tags: London Restaurant Logo Design
Cupcake Bar Blurs the Lines Between Adulthood and Childhood
Many think of cupcakes as a treat for small children, but Lola’s is changing that perception one bite at a time. This upscale cupcake bar with branches in Oxford Street (a short walk from our office), Brompton Road and Oppidans Road in London, serves cupcakes made with top of the line ingredients and professional techniques to tickle adult palates and keep customers coming back.
Keeping customers coming back is difficult enough, but getting adults to try an upscale cupcake is a matter in and of itself. Luckily, Lola’s has word of mouth on its side as well as an inviting and appropriate brand. First, the store sells cupcakes not only through their own locations, but at the bakeries of upscale department stores such as Harrod’s. This adds an upper class touch that emphasizes the stylish nature of the product. Second, Lola’s has a powerful and appropriate London restaurant logo design that is perfect for this business.
The Lola’s logo is simple, but every detail packs a punch. First, the primary colour is a fun purple that is reminiscent of childhood but decidedly adult. Because gourmet cupcakes combine the best of childhood sweets with adult details, it’s easy to see how this colour would tie in to this cupcake shop’s brand.
Second, the wording is rounded for a friendly image but solid and thick, suggesting permanence and quality. The apostrophe in the logo is also a circle. Everyone wants to feel included by something as simple as comfort food, so the inclusion of the circle is appropriate. On the other hand, a low quality cupcake would be a disappointment, so the thick wording is also a good choice.
However, the defining element is the fact that the words appear to have been made of sprinkles. This is an appropriate image considering that sprinkles are used as decorations on many of the shop’s most popular cupcakes. This is a subtle touch that also is reminiscent of a very trendy logo theme right now: the mosaic. The mosaic is also a symbol of details coming together to create a cohesive whole, which is a good image for baking and baked goods.
This logo is an integral part of the Lola’s brand, a brand that stands for quality, luxury, and fun. This brand has been successful in luring otherwise reticent adults through the doors and inspiring them to try the products. While Lola’s is loved by children all over London, it definitely is marketing more to the child inside us all. Indeed, the lines going out the door are made up mostly of grown up people who adore this childish treat.
There are several powerful branding lessons to be learned from Lola’s Cupcakes. First, word of mouth is the most effective form of marketing. From the beginning, this bakery has relied on reputation to do the bulk of its advertisement. Second, in order for word of mouth buzz to begin, you absolutely must have a brand that inspires people to try your product in the first place. The Lola’s logo is simple, but it is a masterpiece that incorporates colour and shape to make a cohesive statement about the company and the bakery.
