Anatomy of a Brand: Vodafone – Everywhere you turn, you see a Vodafone. There likely is a reason for this, as mobile telephone company Vodafone has been ranked the most valuable UK brand and the seventh most valuable brand on the globe. This leads many business owners to ask: How is Vodafone showing growth in a market where so many are failing?

London Underground Iconic Logo: The roundel logo used for the London Underground is perhaps one of the most recognized icons in London. Although this logo is seen just about everywhere in London, few people pause to think about the meaning or history of the image. Despite this inattention, the London Underground logo has a deep and long history that would surprise many people in London and all over the UK.

Alexander McQueen Brand Skyrockets in Wake of Designer’s Death: Since Alexander McQueen’s recent untimely death, the fashion world has been full of speculation as to whether the iconic fashion label bearing his name will continue. This has led many to ask: what makes up the Alexander McQueen brand? Is his legacy great enough to live on in the UK and all over the world even with new leadership? What, outside of the designer’s persona, makes up the Alexander McQueen brand?

Greenwich Microbrewery Combines Best of Old Techniques with Modern Tastes: The well known London microbrewery Meantime Brewing Company has almost completed their latest project: a Greenwich microbrewery with a restaurant, café and bar. However, this is not your Dad’s pint. This new microbrewery already has more history than the average pub, and it uses this history as one of the key parts of the company brand.

UK Fashion Goes Digital: Nowhere is it as important to be up-to-date and chic as the world of fashion. Not only does adding digital elements to your marketing repertoire give exposure to your fashion logo design and brand, it shows that your fashion business is on top of the latest trends in all industries, including couture. The British Fashion Council and Burberry are two hot British fashion brands that are embracing this strategy when it comes to placing themselves on top of the fashion heap.