UK Museum Logo Design Rebranding – The Museum of London serves as a record of London and the surrounding area from prehistoric times to the present. While prehistory never changes, the brand of this institution is undergoing a complete identity transition at the same time that it is finishing a multi-year renovation costing more than £20.5 million.

The UK museum logo design, which is a bright and colourful change from the plain red and white logo design that most people in the UK will recognize. The overlapping images are actually the shape of London throughout the years, tying directly in to the museum’s mission. However, the key difference between this logo and its predecessor is in the message that it gives those viewing it.

Colour. While London is certainly a colourful city, the old UK museum logo design had only one true colour: red. Red is an aggressive and eye-catching colour, but perhaps not appropriate for this city. The less threatening hues used in the new logo are certainly more fitting. As a bonus, the overlapping of the different shapes could be taken to represent the different groups of people that make up the city coming together into a cohesive and attractive whole.

Fluidity. While London Brand is a city on the go, the old UK museum logo design had a traditional square shape that seemed anchored in place. The use of the colour blue in the new logo combined with the wavy edges of the image create a feeling of movement and flow that certainly represent the city more accurately.

Uniqueness. Having a one of a kind logo is essential to building an UK corporate identity, and this is yet another area in which the old Museum of London logo fell short. The use of upper case text with serifs inside a square seems to be a very traditional, and very overused, way of approaching logo design. The new logo is not comparable to any other logo in the world, and thus will allow the museum to build a unique personality with this image as its centrepiece.

Personality. The old Museum of London logo design always seemed a little subdued for a lively place like London. The new logo has an energy and a flavour that better represents the feeling that infuses London.

Versatility. The Museum of London has already begun to use versions of this logo in extensions of the Museum, which allows each part of the museum to have a unique brand that nonetheless ties into the parent company. This will allow the museum to build a brand and an identity in a way that simply would not have been possible with the older, blander logo.

This logo design is still relatively new, so there is no failsafe way of predicting whether it will match or exceed the performance of its predecessor. However, this is a powerful logo design, with a unique flavour and a colourful presence that equals that of the city it represents. These aspects will give the new Museum of London logo the chance that it deserves.