Rebranding London Youth Hostels: With the recession showing no signs of receding, many people in London and all over the UK are looking for ways to pinch pennies. For many, this has meant downgrading their accommodations during holidays. To meet the demand for fun but low cost lodging in tourist areas, boutique hostels are popping up all over Europe. The latest of this interesting breed, in Central London, offers a modern sense of style one would expect at a boutique hotel along with a central location, all at the affordable price of a hostel.

Most people in the UK know what a youth hostel is, but many have a negative impression that simply isn’t accurate anymore. Instead of the cramped clutter and inconvenience that people expect, boutique hostels offer a slightly downsized version of the boutique hotels that cost ten times as much. London Youth Hostels Association is the latest of this breed, with a contemporary brand that permeates the establishment.

Decorated in clean lines and youthful bright colours, the London Youth Hostels Association offers a modern, holiday-friendly experience that is a bargain in one of the most expensive cities in the world. Many of the rooms sleep four or five people and have their own washroom, making for a family friendly experience. Public areas as well as private, locked areas give all the camaraderie of a hostel with the privacy we all crave.

The location is one of the major selling points of this hostel. Located just south of Regent’s Park, London Youth Hostels Association is just a short walk from the Tube. Amenities include a 24-hour cafe and bar as well as common living spaces with a flat screen telly and a Nintendo Wii. Staff are available around the clock as well to help visitors plan activities, and walking tours of London are available daily.

The logo design for this hostel expresses the brand perfectly. A simple triangle is not only a shape commonly associated with homes and lodging, but one that gives a feeling of strength. People who view this logo will not only understand the purpose of the hostel, but feel safe there as well. The bright orange is youthful and modern, which matches the decor of the building as well as its generally modern brand.

One way in which hostels may appeal to modern consumers is in the fact that they are a more ecologically friendly way to travel and marketed on social media sites. Most are centrally located near public transportation. The smaller, more compact rooms and lounge areas may feel a little cramped at first, but they certainly offer a more reasonable carbon footprint. This is one key brand attribute that the Rebranding London Youth Hostels and its logo design fail to portray. Incorporating this into the overall brand, including the logo design, will create an image that appeals to both ecological and economical sensibility.

As you can see, even a lowly hostel is joining the trend toward better branding and logo design. This is because these are completely necessary to every establishment’s success. If you need an expert logo design or a brand that your customers can believe in, consult a logo designer today.