Scottish Police Force Unveils New Logo
Lothian and Borders Police is under fire for adopting a new logo design to make it more recognizable to the public. This Scottish police force is the 2nd largest force which serves the areas from Blackridge in the West to Newcastleton in the South and covers the City of Edinburgh, East Lothian, West Lothian, Midlothian and the Scottish Borders.

Lothian will drop its existing logo design which features the traditional crest with blue and white checks Saltire or that x-shaped symbol known as St. Andrew’s Cross. It will be replaced with a more modern and simple logo which highlights its name “Lothian and Borders Police”. If you’re wondering about that weird half-curved design at the top, it’s supposed to be the combined concept of protection and Lothian’s geographical area. It will also use a new tagline, “work with us”
The controversy lies on the amount spent on the redesign. According to a news article, Lothian has spent £120,000 to avail the services of consultants and designers. Though its Deputy Chief said this is a “modest investment” to create a modern image, some police officers and branding experts find this initiative absurd and a complete waste of money.
Given these negative feedbacks, Lothian has decided to phase in the new logo slowly over the next few months so it won’t antagonize the police force.
