With low cost goods from Asia and Eastern Europe flooding the market in the UK, British companies know well that they need a way to distinguish themselves from the competition. One way of doing this has been the ‘British Made for Quality’ hallmark, which was formed several years ago to indicate that the product in question was local and therefore, made to local standards. However, what makes up this ‘Made in Britain’ brand? Is it a brand that inspired customers to buy, even at higher prices?
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A recent study put Google as Britain’s number one brand. Another pointed to Vodafone. However, if you want to know what Britain’s top brand is, you can find a likely answer from teens and tweens all over the world: Harry Potter. That’s right: Harry Potter is a brand, and a very successful one at that.
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Jaguar, a lasting symbol of classic British luxury, has long been one of Britain’s globally best known brands. Seen in exclusive locales ranging from James Bond movies to the toniest country club parking lot, a Jaguar logo is synonymous with wealth and power, a maker of sports cars, luxury sedans, and vehicles that cater to the tastes of the wealthiest members of society. However, many worry that this british logo brand will be diminished by its sale to Indian carmaker Tata.
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