Some logo designs are so bold they are stunning, while others are subtle enough that only experienced designers can see the difference. United Colors of Benetton, however, has recently instituted a clothing logo design change that you almost need to squint to discern.

The United Colors of Benetton logo, seen in the UK and in 120 countries all over the globe, has indeed changed, although the change is barely perceptible. The fresh green colour remains the same, as does the recognizable rectangular shape. The writing is still justified to the top left of the shape, and the white writing is the same—almost.

The wording in the Benetton logo, which has historically been the Gill Sans font that can be seen all over London, has been slightly modified to a new proprietary font that can be used exclusively by the company. However, what are the differences? The wording is fit more tightly together and… is there anything else? The R and the S are different, a welcome change considering that these letters seem unnaturally slender in the original Gill Sans logo.

The green Benetton logo is use on all garments, both on the clothing label inside and on the price tags. This consistent use, combined with the shocking marketing and ad campaigns used by the company, have combined to make this one of the most unforgettable brands on the globe. Most people who interact with the Benetton brand remember it. This memorability is one of the main reasons that the company could not stray too far from their original brand when creating a new logo.

The new font is not overwhelmingly different from the original, but it is definitely an improvement. It maintains the salient aspects of the Benetton logo, but adds just a little personal touch. The new font will be featured prominently on logo t-shirts and other labelled clothing.

There will be a few other, similarly subtle changes to the Benetton brand. The knitting stitch symbol originally used by the company will be revived and featured in company literature and on the clothing items themselves. It too has seen a few small changes, but long-time brand fans will recognize and welcome it. The company is also splitting their brand into divisions. Until know, everything from high fashion to jeans has been under that single green label.

Even the best brand needs occasional refreshing in order to stay relevant. Benetton is a brand that we consider one of the best on the globe; it is simple, versatile and recognizable. The company produces a variety of products and has gone through a large number of marketing campaigns, but the logo is one of the salient aspects that helps to tie it all together. Reclaiming the knitting stitch symbol may help the company reach the brand recognition of other companies with a simple graphic image, such as Louis Vuitton and Chanel. It makes the brand more versatile and gives it the flexibility to expand without compromising the quality of the core brand.

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Henley’s Own Economic Recovery Includes Two New Boutiques in Town

Like many towns in the UK, Henley was once suffering. The town was full of empty shops and jobs were becoming more and more difficult to find. However, thanks to the town’s ‘Think Local’ campaign, bustling new shops are springing up all over town. The latest two are Susie Pringle Cashmere and Accessories, and Daisy Boutique.

It’s easy to guess what Susie Pringle Cashmere and Accessories sells, which is why the small business can afford to have such a simple, sophisticated clothing logo design. The name of the owner and founder is written in a very plain font with tall, serious letters. The black and white colour of the logo design is simple and sophisticated, which creates a complimentary image for the upscale market that the business is trying to reach.

Daisy Boutique, which only recently opened, sells women’s shoes, clothing, and accessories, which are bound to be popular items if they are well marketed. Because the owner has been running clothing boutiques since the tender young age of 19, this London boutique is clearly going to be well run. If Daisy Boutique needs to talk to a logo designer, we happen to know a great firm!

Small, locally owned boutiques such as our Henley examples offer a very special group of benefits. First, they keep business and jobs in the community. While this may be a part of their brand, there are other aspects that take precedence in the hearts and minds of customers. The first and foremost part of this is the knowledge and attention paid to customers by an on-site entrepreneur, who can talk to customers about the products and help them select the item that is perfect for them. This is a level of service that cannot be found in a larger store or a chain.

Another key part of many local brands is the presence of local products. When people patronize local business owners, they may also enjoy buying locally created goods. Not only do these tend to be of a higher, artisan quality, but they also support the local arts and crafts community. This gives customers a good feeling that will make them feel more positively toward the business in question.

A last part of the small business brand is responsiveness to customers. Often, a small business owner is not held back by the same policies that would restrain a normal clerk. This allows them, within reason, to give customers exactly what they are asking for. Everyone loves to feel that the rules were bent just for them, and this is an experience that can only be found in a small business.

Will these and the other small shops springing up in Henley save the local economy? If local customers buy into the small business brand, it is easy to see a revitalized town in the near future. Thanks to the ‘Think Local’ campaign, many people may be thinking locally and finding ways to support the small businesses that form the basis for a healthy economy.

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Europe’s first Anthropologie store opened on Regent Street in London this fall, bringing one of the United States’ most popular brands to the UK. So far, the store has appealed massively to its market of middle aged women with high incomes. However, what makes up this brand? Will it continue to be successful after the novelty wears off?

Despite being owned by mass marketer Urban Outfitters, Anthropologie is a boutique store with a sense of individuality. Every location is different, with a distinct blend of furnishing and decorations. The London location features a living wall made of plants that are watered by collected rain water, a feature that is not present in any other location. The stores carry well recognized brands as well as an eclectic collection of ‘found items’ that are congruent with the brand.

The logo design of Anthropologie compliments this artisan image. A simple black and white colour scheme of the fashion logo design is sophisticated while being simple enough to work well with a variety of differently decorated store locations. Scrolling lines surrounding the wording are feminine and classic enough to appeal to a largely female audience, while an old fashioned font with serifs is substantial enough to balance the image. The clothing logo design is recognizable but versatile, which is exactly what this brand needs.

One important aspect of any retail store is the range of products carried. In this aspect, Anthropologie will certainly appeal to its target customer as well. Over 200 clothing lines are carried, many of which are specially designed for the store by top name designers such as Anna Sui. In addition to clothing, a wide variety of home goods are also offered, including furniture, linens, and fixtures. This range of goods is narrow enough to fit within the brand but wide enough to give shoppers a variety of styles to choose from.

The eco-sensibility of Anthropologie is a key part of the brand. The presence of a living wall in the London location certainly showcases this, as does the presence of a variety of organic and fair trade items. As the name would suggest, the store policies reflect a concern for people around the world.

Creativity is a huge part of the Anthropologie brand as well. The stores are arranged to feel soothing, so that women can let their creative juices flow. Dim lighting illuminates a variety of good, many of which feature embroidery, carving, or other marks of hand-made quality. Women who visit this store can feel that they are in a calmer, more organized version of a foreign bazaar.

The Anthropologie brand seems to be faring well in the UK, and all signs point to it doing just as well in the months to come. The cohesiveness of the brand and the way it extends to every aspect of the store is certainly a sign of good things to come. This professionally crafted brand and the success of the company it represented is an example of what a branding consultant can do for a company.

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What do jeans and genes have in common? New denim line Natural Selection offers the missing link. This premium denim line, available at Selfridges, promises to bring both high street style and high technology to the world of denim.

Raw denim has been a hot fashion statement over the past few seasons, so this line of jeans is stylistically spot-on. However, pre-washed versions are also available for people who prefer another look. However, the details are what truly sell this brand of jeans. The denim comes from the acclaimed Kurabo mills in Japan and is sewn with heavy duty, 14.5 ounce chain stitching.

The most remarkable detail that makes up this brand is the scientific inspiration for the line. The brand is based on Darwin’s theory of evolution, specifically his theory of natural selection. The designer felt that the denim market mirrored the natural world in that only the strongest survive. With the goal of achieving company longevity and even cult status, the jeans are being made to come out ahead in the survival of the fittest.

The clothing logo design is a reflection of this key brand value. Many people know that Darwin developed his ground-breaking theory while studying birds in the Galapagos. One of these birds is the central image of the logo design. However, the bird is riding a bike—in this case, an old fashioned bike—as though in the race of his life. This is a direct reflection of the brand, because it reflects evolution’s race to survive, as well as the company’s race to achieve supremacy in a market flooded with choices. The writing is distinctly old fashioned and plain.

This fashion logo design is most often printed with a black and white colour scheme, which relates to its simplicity and sense of style as well as reflecting the main printing colours that existed when the theory of Evolution was first being developed more than a century ago. The logo design is also printed on leather for use in tags and on the label at the jeans’ back waistband. Both of these are highly congruent with the rest of the brand.

The appeal to denim lovers is obvious. First, the jeans are available in a variety of washes, so that the purist and the fashionista can both find a colour they love. Second, the jeans have an interesting story that gets people talking, a story that is directly reflected in their logo design. Third, the line has not skimped on the details that denim lovers look for as a sign of quality. With the jeans more reasonable priced than much of their premium denim competition, there is good reason for denim aficionados to give the brand a try.

Will Natural Selection achieve the cult status that the company longs for? Will the business make it through the ‘survival of the fittest’, a race that inspired the brand to begin with? Only the future will tell, but the strength of the brand combined with a professional logo design has definitely given the company the advantage of a good start.

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What does the name Fat Kyds make you think of? Regardless of the image that comes to mind, few people would guess that this is the name of a new high end fashion label. However, this clothing logo design appears to specialize in unconventional choices. Although the website is already up and selling, the official launch in March will show whether this brand resonates with people in the UK.

The brand aims to combined art and music into their line of limited edition, highly fashion forward t-shirts. Each t-shirt line will be designed by an up and coming artist in residence. The first clothing line is designed by artist Athier Mousawi, who is featured prominently on the website. Explanations of the designs, including their meanings and the methods used to create them, is featured, creating a story that many UK consumers can identify with. Because the lines are limited in production, each t-shirt is quite literally a collectable work of art, similar to the signed and numbered prints that many people use to decorate their homes.

A focus on charity is another key brand aspect. The brand has partnered with well known charity Nordoff Robbins in a brilliant cobranding move. The charity will receive one pound for every t-shirt that Fat Kyds sells. This focus on giving back not only helps the charity in question; it also gives Fat Kyds an extra shot of legitimacy while only taking a small percentage of the company profit.

As with many modern clothing lines, including several who are Fat Kyds’ direct competition, ecology and social justice are both important parts of the Fat Kyds brand. The cotton t-shirts are made entirely from fair trade materials and manufactured within the UK. The printing itself uses a low waste, water based method that reduces the impact on the environment. The company goes out of its way to discover new and interesting ways of being green, then is careful to communicate with customers about their successes in this area.

A last key part of the Fat Kyds brand is the uniqueness of the product. “Remember that feeling as a kid when you got a shiny new pair of sneakers and couldn’t wait to get to school to show your friends?” the website reads. “Remember when your mate showed up with the same pair? Yeah… not gonna happen with us.” For people who are always looking for the latest, most exclusive fashions, these t-shirts may prove to be very enticing.

Limited edition t-shirts may seem like a stretch, but in fashion anything is possible. This brand is unusual enough to grab attention among UK consumers while also keeping key socially acceptable values such as ecology and giving back. Whether this combination is successful remains to be seen, but the brand seems to be building a significant amount of interest among fashion lovers all over the UK. Better yet, the brand of this company seems to be compelling and unique, which gives their audience something to believe in.

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Do you need a little encouragement to get you through a rough retail year? Many small business owners do. While retail stores are struggling all over the UK, one brand is going strong after over half of a decade: world renowned clothier Laura Ashley. A peek into the key parts of this well known brand gives insight into how other businesses can find similarly timeless success.

The business Laura Ashley began as a cottage industry run by a woman and entrepreneur of the same name. Laura Ashley screen printed linens for table use, which immediately gained local favour for their classic floral designs. Over time, the empire grew and opened locations all over the globe, adding a wide variety of products without compromising the brand.

There have been ups and downs in the path to success, but one asset that kept the company chugging was their unchanging brand. Although the brand was based on the simple tastes of its founder, its equity has only grown since her death. As Laura Ashley expanded their offerings to include a variety of home goods and furnishings as well as apparel, the emphasis on quality linens with classic designs was never lost. The public has always known exactly what to expect from both the brand and the stores.

Another key brand asset is the logo design. Although it has changed slightly over the years, the Laura Ashley clothing logo design has always been an instant classic. It has always relied upon merely the company name written in newsy, thin lettering that is classic and even a little plain. The light sea foam green colour that is now often seen in the fashion logo design is one often seen in the products as well. This logo design lets customers know key information about the company, which is a huge advantage in the competitive UK market.

An important part of the brand is its versatility. Because the brand is based more upon quality textiles and a certain style than on any particular product, the company is free to modify their range of offerings based on the ever changing current trends. It is notable that the business began making tea towels, segued to women’s fashion, added a children’s line, and now is focusing mainly on furnishings—all without compromising the essence of the brand. The flexibility of the Laura Ashley brand allows this company to maintain viability as the market for their products changes over time, while also introducing new lines at a relatively rapid rate.

The result? After fifty-six years of being a business, Laura Ashley is still seeing steady increases in sales while many competitors can barely keep their doors open. In fact, company sales rose 8.8 percent over the past nineteen weeks. While the company has had rough patches and management problems, the strength and versatility of the brand along with the professional logo design have virtually ensured success. This is a success story that every UK business can learn from.

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If you are fan of ethically made leather, you’ll be happy to know that BoBelle London is expanding and even offering a new ‘Black Label’ collection. The earth and animal conscious brand hopes to give you Christmas options that you hadn’t considered with a new London Boutique.

BoBelle will also be opening a new boutique, most likely along the same line as its existing shops. At these boutiques, a variety of fashionable items and accessories are made by hand from eel leather. This business model has proved incredibly effective, with customers flocking to buy these exotic goods. The clothing logo design is well recognized throughout London.

If you think eel leather doesn’t sound ethical at all, think again. Eel leather is actually a waste product from the eel industry in Asia, where these animals are farmed because of their popularity. The eel skin is usually discarded, but BoBelle’s success indicates that people are willing to wear products made out of its leather. There is actually a long tradition of this, with Greek Mythology considering eel skin a good luck charm and a love talisman. Now, modern women in London and in the UK can see if this product changes their own fate.

This folklore is a central part of the brand. Every item at BoBelle is named after a Greek goddess. Another key part of the brand is its ethical treatment of animals and ecological awareness. Using waste products both saves other animals from similar fates and recycles a formerly discarded item. Many people in London and all over the UK can identify with this aim to keep the Earth as clean as possible while letting animals live happier lives.

If you are worried about braving the holiday traffic, this business has made it easier than ever to shop. BoBelle employs a green courier who will ferry your chosen gifts around London without having a harmful effect on the environment. Gift wrapping in simple white paper tied with raffia adds to the earthy image. Further, all accessories are placed in entirely recycled packages with completely biodegradable packaging materials. You can feel good about sending one of these gifts to a coworker or friend.

The new Black Label will be released any day, but no one yet knows what to expect from the products. The only certainly is that these will likely be accessories made out of eel leather. Nor can we go from prior trends: a variety of products were popular last year, from handbags to belts. The most popular colour was deep purple; a waiting list for these items is a regular part of the store.

Whatever items your Christmas list includes, you are sure to find a few suitable things at BoBelle’s for your friends and family. Best of all, the products are completely guilt free, allowing you to truly enjoy the giving nature of the season. This fashion logo design brand is one that will keep you coming back for this rare, recycled product. With new locations and more slated to open, there’s sure to be one near you.

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With the chief creative officer recently named Designer of the Year, it seems appropriate to look at the Burberry brand. For 150 years, this old school British, yet modern and high street brand has been appealing to the upper crust and those who aspire to be them. Even with a recession driving down sales everywhere, Burberry UK clothing logo design remains financial sound and as fashionable as ever.

Whether you are into luxury brands or not, there is a good chance you recognize the signature Burberry plaid. This is a key element of the brand. First, what could be more appropriate for a UK logo design than a plaid? This plaid has been printed in many different colours and sewn into a variety of garments and accessories. With people all over the world carrying this plaid, it may just make Burberry one of the most versatile brands ever, and one of the most expensive as well.

The Burberry brand is somewhat of a paradox. It’s hard to think of another brand that is worn by the British royal family and rappers alike, but Burberry manages to carry a variety of customer bases seamlessly. More amazing is the fact that just a decade ago, this brand was in real trouble.

Burberry did not always specialize in high street fashion. In fact, the company invented gabardine, a mainstay of grandmothers everywhere. For decades they were viewed as a sensible choice for the financially comfortable. The brand did not even branch out into the United States until the seventies.

The company responded to flagging sales and less than optimal public image with a new branding campaign. Gone were fusty pocketbooks; in was the string bikini. While Burberry clung stalwartly to their British image, this was definitely a new and younger UK being represented. After more than a century, Burberry had managed to reclaim their luxurious past.

How has Burberry managed to market to so many? Part of this is due to the quality of the brand. The tousled British flair is easy to identify with for younger consumers, but the company continues to market itself to upper end shoppers. With the brand both exclusive and highly recognizable, the brand manages to have a certain swagger that appeals to people of all ages and income levels while marketing exclusively to the young and wealthy.

One positive aspect of Burberry’s branding has been the refusal to give in to fads. While other brands use humour or celebrity appeal to sell their product, Burberry sticks to modern takes on classic images. The brand is willing to have a variety of people wear their garments, but the emphasis remains on that one target audience. Another positive aspect of Burberry is the brand’s timelessness. With a long and rich history, the brand automatically has aristocratic flair. However, versatility goes even further. With a few notable exceptions, most of their products can be used but almost any demographic without appearing contrived or ridiculous.

What lies in the future for Burberry? Only time will tell. Judging from past marketing schemes, there is no reason this brand will be heading anywhere but up.

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Clothing maker AllSaints has managed to win a name for itself throughout Britain as a high end, high street house of denim and more. With edgy details and the most modern cuts, UK women are queuing up to spend enormous amounts of money on this brand. Soon, women in the United States will be able to join them.

Although this is AllSaints’ first foray across the Atlantic, the company has maintained a presence throughout Europe with stores in Paris, Antwerp and Berlin. However, only time will tell whether this brand is enjoys the same kind of popularity in the United States as it has met in Europe. Much of AllSaints’ brand is vintage and even distressed. The current collection includes conventional choices such as boyfriend jeans, wilder options such as leather jackets, and even thinks like silk dresses for the girly-girl inside.

The AllSaints UK clothing logo design is based on its edgy London style with vintage flair. The main market is image conscious young adults with expendable income to spare. Denim is not the only product, but it is certainly the main product. It’s a brand that appeals to people who want to seem fashion forward without being overly frilly or fashionable. In other words, it is haute couture with street sensibility. This paradox has appealed to the young and stylish all over the continent. Style watchers everywhere are wondering: can this uniquely British sensibility appeal to a country known for bling and over the top displays of wealth?

Paul McAdam, corporate executive officer of the North American market segment, believes the USA is ready for the brand. First, the prices are reasonable by high fashion standards. In the midst of a recession, even upscale shoppers will be looking for a cheap couture fix. AllSaints’ may be one of few companies to actually benefit from a down economy. Second, the London-inspired designs are in line with current fads in the United States. There has never been a better time to export a fashion statement of this nature. Further, Americans have shown for decades that they are ready for British fashion logo design. Some UK companies, such as Burberry, now treat the United States as one of their key markets.

In addition to stores in Los Angeles, Miami, and Manhattan, an American e-commerce site will also be opening. This will give American women a chance to sample a brand that the British have loved for years. Americans love a deal, and AllSaints is certainly offering one. Despite its designation as high end fashion, the brand is priced at a point that will appeal to the recession budget—by premium standards at least. Few Londoners can resist high street fashion at an affordable price, and it is easy to project that Americans will follow suit.

Whether AllSaints finds success in this new market remains to be seen. A new market means a new target audience. However, with the brand growing by the minute in Britain, branching out to a global market seems like an obvious next step for this ascending brand.

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