Bath is a popular holiday destination, making it a particularly good place to open a hotel. A new boutique hotel, The Halcyon Hotel, is showing exactly how successful a boutique hotel in a prime area with a solid brand can be. This hotel has a professionally crafted brand that will soon be the envy of its competition.

The most defining part of The Halcyon Hotel’s brand is affordable luxury. The hotel is priced quite reasonably for a boutique hotel in the UK, but one would never be able to tell from the experience. The hotel aims to offer the high style and comfort of a luxury hotel, but at a much lower price rate. With recessions raging all over the planet, this is one brand that consumers can believe in. Everyone wants to feel that they are getting the best possible deal, and this is exactly what The Halcyon Hotel is offering.

Being contemporary is another key part of the brand. While many boutique hotels offer the experience of years gone by, The Halcyon Hotel is modern and sleek through and through. Sharp lines and contemporary silhouettes dominate both public spaces and guest rooms. Every room has a plasma television as well as a walk in shower and name brand toiletries.

This modern image is expressed perfectly by the hotel logo design. There are few colour palettes as sophisticated as white on black, so this was a good choice in hues. The use of a square shape hints at tradition, although the use of lines to create the H inside is reminiscent of modern art. The thin, plain writing below the logo design image is visible but does not take away from the simple power of the logo design itself.

One part of this ultra-modern brand is the new cocktail bar that will be part of the hotel. Because there are few establishments of this sort in Bath, this will create an image of an inviting place to relax and have a few drinks with friends. The Halcyon Hotel stands a good chance of becoming not just a popular place to stay, but a hub of the local community as well. This is a favourable position for any business.

The Halcyon Hotel has clearly been careful in branding. Every part of the hotel, from the signage to the hotel bicycles, has been acquired with the company brand in mind. Indeed, it is hard to think of a boutique hotel that has done a better job in this area. This diligence and attention to detail will be sure to contribute to the company’s success.

Modern yet inviting, The Halcyon Hotel wants to be more than a place to stay on holiday. They want to be a bustling gathering place and the hub of a fantastic holiday. It’s easy to see the hotel owners accomplishing this aim if they continue to pay attention to branding and customer experience. You can find the same success if you contact a logo design artist or branding consultant today.

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With boutique hotels popping up all over London and the UK countryside, it is easy to forget the brand that started the trend, The Hempel. This hotel has been going strong since the beginning of the designer boutique hotel boom, with a deluxe amenities and a brand that practically screams luxury.

The first and most notable aspect of the brand is its simplicity. The logo design offers an insight into this brand, with a simple, blocky H in a square. This singular image combined with a stark black and white colour palette hint at the modern aesthetic of this hotel. This logo design is memorable and highly representative of the brand, while also setting it apart from more ornate competitors.

This brand infuses the style of the hotel itself. With sleek furnishings in calming, earthy tones, the Hempel offers a relaxing and spa-like atmosphere with all the amenities one would expect from a five star hotel. Several different gathering spaces are available for weddings and other occasions, and guests can even rent the entire space if they want a truly private experience in which to contemplate the minimalist beauty of the establishment.

A tranquil atmosphere infuses the grounds, which include a Zen garden with a similar minimalist aesthetic. Guests are free to explore the grounds or meditate. This bit of greenery in the heart of London offers an oasis feeling that is certainly positive for the brand. The nontraditional yet posh atmosphere extends to the architecture as well. Rather than being housed in a traditional hotel building, The Hempel is located in a series of Georgian mansions.

Another part of the brand is location itself. There could be no better designer boutique hotel location than the one in which The Hempel is located. Away from the crowds and bustle of Central London, visitors instead enjoy the more residential feel of West London’s Craven Hill Gardens with Hyde Park and Notting Hill both a few minutes’ away. This offers the best of London: a quieter location with proximity to nightlife and action as well.

In keeping with the boutique nature of the brand, The Hempel includes an art gallery on the bottom floor. Called ‘Art Work Space’, this allows the hotel to tie their name and their brand to legitimate artwork, which only bolsters the brand. Not only is this a positive branding move for the hotel, it also gives the hotel additional exposure, allows members of the community to experience the tranquility of the grounds, and gives guests a cultured way to spend a lazy afternoon without even calling a cab.

From the logo design to the decorations to the grounds, The Hempel has and continues to set the standard for designer boutique hotels in the UK. This hotel has found success in a tight market due to its superior attention to detail as well as its attention to detail in branding. If you are looking for a similar chance of success, contact a professional logo designer and branding consultant today.

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With cities and villages all over the UK trying to rebrand as holiday tourist destinations, an array of lodging options are opening everywhere. However, just as many seem to fail within months. What is the secret to hotel success? People who are looking for a way to brand their hospitality business should look at establishments that have been successful in this field. One example of this success is the Buxhall Coach House in Suffolk.

Buxhall Coach House is a unique type of lodging option and still fairly new on the hotel scene, but it has all of the major components of a successful hospitality business. First, the founder, Sarah Townsend, is experienced in the hotel business, having run Palazzo Terranova. Second, the coach house has a brand, in this case that of a classic English home with all the luxury upgrades a holiday-goer could ask for. Third, it is located in a secluded area that is nonetheless close to several major attractions.

Buxhall Coach House is certainly not your average hotel. This lodging establishment is unique because it is a two bedroom home that is rented in entirety by lodgers. The home itself is comfortably furnished in classical English tradition, with a cloak room including Wellies, a sitting room furnished in wood and antiques, and even a gourmet kitchen with a four oven stove. Two bedrooms with everything from wi-fi to name brand linens promise a comfortable and well accommodated stay.

Although there is no staff on site, the Buxhall Coach House nonetheless maintains a luxury feeling. Guests arrive to find a gift basket that includes homemade bread and wine to aid their settling in. If they wish, guests also can order food delivery from Simply Sugo, an Italian restaurant just minutes away where the founder’s daughter is the head chef. If guests pre-order, they can arrive to find the food waiting in the refrigerator. Menus for the restaurant, including wine lists, are given upon booking so guests can make arrangements. Picnics can be arranged in advance during warm weather, allowing guests to get the most out of every sun-soaked day.

The location offers holiday potential in all seasons, with a cosy fire to curl up with in the winter and forty acres of orchards and gardens to explore in sunny weather. It is also within walking distance of both a world famous golf course and a wildlife sanctuary. The classic English comfort of this home and its surroundings is perhaps the strongest and most attractive part of the brand. Who doesn’t long to live like a royal in the countryside, even if only for a few days? Now, people from all over the world can sample this lifestyle.

What is next for the Buxhall Coach House brand? In our opinion, this luxury retreat certainly needs a UK logo design! With a great logo design to convey the otherwise strong brand, there will be nothing standing between Buxhall Coach House and success. We happen to know a great logo design company that could help them out.

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Where will you be going on your next holiday? If you are like many people in the UK, you will be staying close to home. Luckily, there is a new choice on the Isle of Anglesey that offers a classic country house experience with thoroughly modern amenities.

Tre-ysgawen Hall offers the only four star hotel in Anglesey as well as a full range of spa services and access to all that this Welsh island has to offer. Clean beaches, lush scenery, and world famous 18 hole golf courses are just a short jaunt away from the hotel’s spacious grounds. While this is expected from a hotel with this rating, the place where the hotel truly shines is in its distinctly Welsh brand.

Unlike many modern luxury hotels, Tre-ysgawen Hall is located in a sympathetically remodelled country house. The furnishings have been chosen to reflect the house’s history and style. The restaurant and wine bar have been designed to compliment this brand image as well. The Clock Tower Cafe Wine Bar, located of course in the home’s clock tower, offers a variety of light dishes throughout the day in a rustic setting. Noelle’s Bar and Restaurant features constantly changing menus featuring local and seasonal products, many of which are grown on the hotel grounds. This restaurant is more formal, with world class food and a substantial wine selection.

The spa is located in another building, which was once the manor houses’s stables. This ultra modern facility offers a pleasant, contemporary diversion from the traditional atmosphere of the main building. Here, guests can enjoy the latest beauty treatments, or instead relax in the swimming pool with adjacent steam room and whirlpool bath.

The Tre-ysgawen Hall logo design conveys this luxury mix of modern and old. The dominant image is of a T written in ornate traditional calligraphy. The bold cobalt background is reminiscent of the sea while also a calming hue befitting a spa. The metallic gold accents are definitely reflective of the high quality, luxury experience that the hotel offers. The full hotel name is written in a scrolling font that is classic yet fancy, also reflecting the type of experience that patrons can expect.

What makes the Tre-ysgawen Hall brand unique? First, it is the only truly luxury experience available in the area. Second, it is definitely tied to its place in every way, from the decor to the types of food offered at the on site restaurant. This combination of distinctly Welsh history and experience makes the hotel completely unique, which is an attractive position to occupy. More important, this UK hotel has a brand that is likely to be inviting to people from London and all over the UK. The attractive and perfectly suitable logo design is a visual representation of the brand that will invite people to find out what a visit to a Welsh manor and spa has to offer. The strength of this brand is sure to give Tre-ysgawen Hotel the chance of success that it deserves.

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What does it take to be successful the growingly competitive UK hotel industry? At least part of this success is having a unique brand and a logo design that expresses it. In this measure, Hard Days Night in Liverpool is a shining success.

The hotel’s brand is based on Liverpool’s best known export: the iconic rock band the Beatles. This theme permeates every aspect of the hotel, including the logo design. However, in contrast to many theme hotels, Hard Days Night has been designed to offer a four star, luxury experience that even non-music fans can appreciate.

The logo design is in a simple and sophisticated black and white colour scheme. The square offers a sense of tradition, with the circles adding visual interest as well as a friendly touch. Music fans will recognize that this abstract shape is actually a guitar chord that is the opening sound of a famous Beatles song. This image ties directly into the hotel’s brand without being pushy or overdone. The logo design also hints at the sophistication that Hard Days Night has to offer the weary traveller.

The decoration of the hotel is also a huge part of this brand. As in the logo, black and white are the dominant colours here. Large black and white photos of the Fab Four dominate the public areas. The rooms themselves are similarly decorated, with each room completely unique. Authentic artifacts from the Beatles are a major part of the decor, along with art celebrating their legendary career. Two suites named after John Lennon and Sir Paul McCartney offer the most deluxe accommodations. The Lennon Suite includes a white piano situated so that visitors can view the Liverpool city centre and skyline while enjoying a little musical interlude. The McCartney Suite is similarly outfitted, with a Knight’s suit of armour instead of a piano.

The hotel includes both a restaurant and a lounge. Blake’s Restaurant features traditional UK favorites in a classic British atmosphere of wood panelling and leather chairs. The Lounge bar is less formal, with comfortable sofas where customers can enjoy a drink and a snack. If visitors want to go offsite for food and culture, they can visit the adjacent Cavern Club that was one of the band’s first venues.

The hotel also offers meeting facilities perfect for a Beatles fan group or an upscale wedding. The Two of Us wedding chapel as well as several suites are available for couples seeking luxury nuptials with all the romance of a Beatles love ballad.

Because Hard Days Night hotel is located in the midst of Liverpool’s Beatles landmarks, it makes the perfect setting for exploring the Fab Four’s history. There are a variety of Beatles tours available day and night to take interested tourists to the places where this legendary career found its start. This promises a cohesive brand experience for people looking to experience the Beatles brand to the fullest. For others, the four star accommodations, excellent service, and modern atmosphere offers invitation enough.

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Hotel Verta is taking London luxury to a whole new level. In addition to an onsite spa, a gourmet restaurant, five star accommodations, and a can’t be beat Thameside location, this hotel is offering access to air travel from a heliport conveniently located next door to the establishment. Luxury hotelier Von Essen is known for being a little over the top, but Hotel Verta, named to be purposely similar to the word ‘Vertical’, offers a whole new brand benefit to the busy traveller.

The design of the buildings and the brand is modern with classic leanings. This can be seen first in the design of the buildings. Fluid buildings with graceful curves will mimic the movement of the river that is the closest neighbour. Designing these buildings to be functional as well as beautiful was initially a challenge, as the building is visible from all sides.

The interior décor echoes this classic yet modern feel. The basement spa will have textured walls and water features that bring the beauty of the outdoors to a subterranean space. Just above, a restaurant and bar offers gourmet, organic, and locally grown food with a view of the Thames. The courtyard features a riverside path that is accessible to the public, while public transportation via the river is currently being developed.

One key part of the brand is the modern amenities. In addition to air travel access, the hotel offers a variety of thoughtfully designed technologies to make the customer’s experience all the more pleasant. A ‘Do Not Disturb’ button next to the bed allows a customer to ask for privacy without rising from their slumber. Temperature controls are based on a touch wheel, similar to that seen on an iPod. Wireless networks are available for free throughout the hotel, allowing guests to access their lives via the internet at any time. The check-in and check-out process is currently being designed to make this step as easy and streamlined as possible

The hotel logo design used by Hotel Verta sums up the brand perfectly. A dark, modern sepia brown is the main colour, with the hotel name written in a modern font. The V and the A are both drawn to invoke the strength of the triangle, which combined with the pointy writing gives a substantial and established image to this newcomer on the London hotel scene. Marketing materials show a black and white photo of a fifties era woman standing on a helipad, tying in to the brand’s unique style along with expressing one of their key benefits. However, these details are not final by any means; a Newcastle consulting agency has been hired to complete the brand and help the management implement it from the ground up.

Will this brand attract the jet setting crowd? With easy access to travel along with a wide range of amenities, it is easy to see the upper crust embracing this new establishment. The powerful brand, which is sure to gain momentum with the team of professionals now working on the project, will also help take this new business into the future with success.

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Apple Macs have many fans all over the world, as well as a brand that continues to inspire their audience. It only makes sense that other companies would want to link their own brand to this success and cult appeal. Now, this has become a reality, as Bermondsey Square Hotel, Tower Bridge Road, London, has incorporated Mac products into every aspect of their hotel, from accounting to the electronics in guest rooms.

Instead of normal televisions, the hotel offers iMacs that double as fully functional computers. Xserve offers the premises network. The Apple logo design can be seen in prominent locations throughout the hotel, probably receiving more emphasis than the hotel logo design.

The hotel claims that they are going for a ‘wow factor’ that will inspire people to try the hotel and to continue coming back. In addition to the Mac products, there are also premium mattresses and showerheads, all top of the line and from well known brands. The goal is to provide the customer with a better experience than they have at home, which is challenging when dealing with upper and upper-middle classes.

There are several reasons Bermondsey Square Hotel and Mac are a marriage made in heaven. First, the hotel and the computer super-brand both have a modern, minimalist style that appeals to the young and stylish professional that is the hotel’s target audience. Second, brand loyalty is important to this crowd, many of whom are already Mac fans and ironically will be using their own laptop computers during their stay.

Most people are familiar with the white Apple logo design. The Bermondsey Square Hotel has a similarly simple and modern logo, but one that communicates very different meanings. The general shape is of a square, giving a straightforward image. The writing is plain and serious, without serifs or frills. There is no image, leaving a very stark and modern logo. However, there are a few things that this logo has in common with Apple’s logo design. First, they are both simple and modern, without frills or details. Second, they are both highly minimalist, appealing to the sensibilities of young professionals. These two images don’t exactly match, but they certainly do not clash either.

While converting entirely to Apple was an expensive decision for the hotel, the management felt that this was a chance to differentiate the establishment from its competition. This definitely was a prudent decision. Not only will the sophisticated hardware impress many prospective clients, the general over the top luxury of putting premium computers throughout a hotel has received a significant amount of media attention—that is, free publicity. The fact that this publicity centers on a key part of the hotel brand is only more beneficial.

Many businesses can benefit from making partnerships with other companies. This gives you the opportunity to tie your brand into another complementary brand. Cross branding has been so successful for companies that have tried it that it is becoming somewhat of a trend. We are likely to see more and more examples in the future.

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Millers64 is one of the hottest boutique hotels in Edinburgh, Scotland, and it’s easy to see why. This hotel boasts Asian minimalist furnishings with sumptuous Old World European comfort. In homage to the locality, traditional Scottish breakfasts are served using the best of local ingredients and flavours. However, these aspects are not the only thing making Millers64 such a rousing success. This tiny hotel has a professional brand and logo that would make the Hilton jealous.

First, this hotel has a simple colour palette that is reminiscent of the earth. The brown of the logo is clean and modern without even a touch of muddiness. Although it isn’t seen in this logo, a light green is used in some aspects as a complementary colour. The calm feeling of green with the earthy brown creates a relaxing, down-to-earth feeling for this small bed and breakfast.

The logo of Millers64 sets it apart from the many inns and hotels in the Edinburgh area. The writing is in a sleek, modern font without serifs. It is neither newsy nor romantic, but rather sophisticated and uncomplicated. A line separates the ‘64’ from this word, which is notable as in all communications these two elements are written as one word. The numbers are in a circle, which is a shape that is inclusive and friendly. This offsets the otherwise harsh and austere image that the rest of the logo would invoke. The numbers are written in a simple font that matches that matches that of the lettering. The circle appears to resemble a classic address sign or room number that would be seen in a luxury hotel, adding to the overall charm of the hotel logo.

While this logo is extremely simple, it shows many of the best practices of logo design. First, shape is used to communicate a message, in this case a circle. Colours invoke emotion, in this case a sense of connectedness to the native soil and peaceful relaxation. Because many visitors to boutique hotels are seeking these very elements, this is an effective message. Last, the logo obeys the basic design principle that ‘less is more’. The logo is simple, memorable, and unlike any others in its area or field.

A simple logo is not just memorable; it is also more likely to withstand the test of time. This logo likely will not look dated in a few decades, as it has no whimsical or trendy elements. The colour palette is decidedly modern, but still avoids being overly chic. In having this logo designed for their hotel, the owners of Millers64 have set themselves up for decades of meaningful use while sparing themselves the time and expense of continuous rebranding.

In the UK, boutique hotels seem to pop up on every corner and fold just as quickly, but Millers64 is poised to become a fixture in Edinburgh. The logo sells the hotel in a quiet but undeniably strong way. This mix of style and substance, simplicity and luxury, is sure to draw in travellers looking for a quiet and comfortable place to connect with Scotland.

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