This January, a whole new eating experience arrived in the Camden neighbourhood of London. Circus London offers gourmet Pan-American cuisine in a theatrical atmosphere that infuses every aspect of the restaurant. People are flooding into this new eatery not so much to sample the food as to experience this new and entertaining brand.
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Following the success of Faanoos in Sheen, a new Iranian restaurant, Faanoos II is opening in Chiswick. The Sheen restaurant was immensely successful, filled even on off season weeknights, so this new venture stands a high chance of success in using the same brand in a different location. In this case, the two restaurants will operate almost identically, serving the same food and atmosphere in two very different parts of London.
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Giraffe, a favourite of families all over the UK, recently opened a new location in Holland Park, making a total of 41 restaurants in this growing chain. How is Giraffe finding success where so many fail? In this case, as in so many others, the difference lies in identifying an underserved market and designing a brand that caters specifically to them.
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Two Restaurants in One: Cocorino offers focaccia sandwiches and gelato on the same ticket

What’s new in Marylebone? If you are looking for a place to eat in this neighbourhood with a variety of options, Cocorino may be the place to visit in this neighbourhood. This Italian focacceria and gelateria offers not just a wide variety of culinary options, but a brand that is bound to draw in the masses.
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We have all heard the phrase: Green is the new black. This catch phrase is such a cliché that the statement has lost power, but it is nonetheless the truth in 2010. Not only is green a core value of many customers, social conscious and animal welfare are ranking up there as well. Restaurants all over London and the UK are embracing these changes in the market and changing their businesses to accommodate this important set of values.
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