Sales at discounted fashion retailer M and M Direct soared over the Christmas season, which has inspired the company to plan a German invasion. The chief executive recently announced that a German language website will be launched in the new future, along with a new, more international focus. How will this affect the M and M brand? Can this discount retailer find similar success in a new market?
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The Customer is Always Right: Asda Expands their Customer Panel

With the economy sinking almost by the minute, grocery stores everywhere are on the lookout for new ways to retain current customers and even steal a few away from the competition. As with many major corporations, part of this process is creating a brand image of being responsive to customer needs. Asda is attempting to adopt this image by expanding their shopper panel to win the war of the grocery brands.
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Sainsbury’s and Tesco are the two most prominent grocers in the UK, with locations in almost every city and town. Both chains have recently rebranded as an attempt to gain a larger share of this competitive and image-based business. Today we are comparing the two brands and looking at what makes them both effective but very different parts of the overall company marketing study.
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