Today I wanted to analyze a logo design project that we worked on the whole of past month called the The Butchers Block logo design. The Butchers Block is a butchers company based in London serving meat to individual restaurants and small trendy bistro type pub chains. Competing against the likes of William Rose, Nigel Fredricks, Select, Rare, also located in and around London, The Butchers Block wanted a simple and smart logo with maybe a trendy cupcake company type feel.

Unfortunately, because of a printing mistake and some delays by our printer, the client canceled the whole project and requested a refund. So we retain copyrights to all the designs we came up and also registered the copyrights.

The client, to start with, did not want any traditional butcher stripey designs or cartoon characters. They were keen to see at least one design of a black outline of half a cow, pig and lamb with each animal divided up with white chalk like lines and writing naming the cuts of meat.

The London based Logo Design team set to work on this project and after an in-depth research into the butchers market segment and the target audience being the local restaurants and London bistros, we came up with a whole bunch of logo design concepts that ranging from the simple text based logo design to the more illustrative logo designs.

The clients felt that the top design is the closest but to what they had in mind wanted to have a black background with a outline of just a cow with the parts named as above. They also wanted the outline to be as though it is chalked on a blackboard and the font as if it was hand written with the name “The Butchers Block” then sitting under the design. The logo designers then went back to the drawing board and came back with a fresh set of logo design concepts as seen below.

The client was extremely happy with these new concepts and wrote: “Thank you for the lastest logos – we love number 3, its fab, thank you, just as we had pictured. …Thank you very much for all your hard work on this logo.” The client also wanted to see a version with the name “The Butchers Block” above the cow and with the parts be named in the font ‘radiohead’ or similar. We then provided the client with the first revision round as seen below.

Following from the above revision, we provided the client with 10 more revision rounds tweaking the design as the client saw fit and making sure all parts were anatomically correct and labelled properly. On the 11th revision round the client finalized the design as seen below.

Finally we went ahead and created the stationery design including business card, letterhead and envelope design as seen below.