Let us face it. The personal standard used by the Queen is nothing but a logo design. A mark that represents the Queen as an individual and not associated with her role as the Queen of the United Kingdom.

The logo design is the crowned letter ‘E’ in gold, surrounded by a garland of gold roses on a blue background, with a golden fringe. The crown is a symbol of the Queen’s rank and dignity, whilst the roses symbolize the countries of the Commonwealth.

The design is used as disc and appears in the Royal Standards of Australia, Barbados, Canada and New Zealand.

The flag was created upon the Queen’s request in December 1960 to symbolize her as an individual and not associated with her role as Queen of the United Kingdom.

Over time, the flag started to be used in place of the Royal Standard when the Queen visits Commonwealth countries where she is not head of state and for Commonwealth occasions in the United Kingdom, and symbolizes the Queen’s role as Head of the Commonwealth. When the Queen visits Marlborough House in London, for example, her personal flag is raised and not the Royal Standard.