Logo Design Blog

Two Restaurants in One: Cocorino

Two Restaurants in One: Cocorino

Two Restaurants in One: Cocorino offers focaccia sandwiches and gelato on the same ticket

What’s new in Marylebone? If you are looking for a place to eat in this neighbourhood with a variety of options, Cocorino may be the place to visit in this neighbourhood. This Italian focacceria and gelateria offers not just a wide variety of culinary options, but a brand that is bound to draw in the masses.

The interior of the restaurant has a somewhat open floor plan, with the two aspects of the restaurant kept separate but connected. Both share a clean, continental mixture of polished wood and sleek mirrors, combined to give a rustic, homelike ambience that is reminiscent of Old World Italy in the heart of a bustling urban neighbourhood. The fact that both halves have similar decorations creates a feeling of unity between the two halves.

This ‘old meets new’ theme is a huge part of the Cocorino brand. The logo design is a line drawing of a busy neighbourhood full of children playing and adults going about their business, with a variety of modern colours and wavelike shapes. The feeling of warmth and modernity here cannot be mistaken. The name of the establishment appears to have been hand written in a deep chocolate brown, with a modern but pretty cursive font. The sense of Cocorino as a part of Marylebone culture, offering modern food with handmade artisan accents to locals and visitors alike, is unmistakeable.

The impression that this restaurant is a small shop that is an integral part of its neighbourhood is bolstered by the offerings that this location. In addition to Italian tastes such as pesto, olives, and ricotta cake, Cocorino patrons can also find less obvious choices such as beetroot, spicy chicken drumsticks, broccoli salads, and a wide range of flavours that are sure to appeal to the most adventurous palate. All of the sandwiches are served on the establishment’s homemade focaccia bread, with a variety of sides to round out the meal.

The gelateria half of Cocorino offers a bright variety of flavours that is as diverse as the colours seen in the company’s logo design. In addition to favourites such as pear and blueberry, customers can sample more unusual choices such as coconut and panna cotta with sour cherries. The range ensures that there will be something to tempt just about every gelato lover, and patrons report that the quality is among the best in London. The flavours on both halves of the restaurant change routinely, so there is always a reason to return.

Will a focaccia and gelato blend lure in customers? This restaurant’s strong brand combined with an attractive and unconventional logo design gives it a higher than average chance of success in fields where many have failed: both in small business in general and the restaurant industry in particular. Like the establishment’s offerings, the logo design and the brand do not follow the rules, but this may actually set Cocorino apart from the competition and give people a reason to give the restaurant a chance.




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