With the UK one of the most unhealthy nations in the developed world, many people all over the country are trying to embrace a healthier lifestyle, beginning with better eating habits. Stores all over the UK are eager to help, with new and healthier lines of food popping up in grocery stores and restaurants everywhere. Not only is this a good business decision, it is a good decision for people in the UK as well.

Marks & Spencer is one business with a new range designed to help people lose weight. Called Simply Fuller Longer, this brand offers high protein meals designed to keep dieters full, making it easier to eat less. The logo design of the range is simple and modern, with a cool green and gray colour palette and friendly rounded writing. The two main benefits, high protein and balanced carbs, are placed in two inclusive circles to create a friendly feeling that will inspire dieters to give them a try.

What this food logo design tells dieters and health lovers is that this is a simple, high quality brand that offers solutions. The circles make people feel that they can be a part of the healthy lifestyle that Simply Fuller Longer is offering. This message of inclusiveness will be inspiring and inviting to people all over the UK.

Many companies now use technology to shore up their brand, and this is no exception. The website for the Simply Fuller Longer range offers diet-friendly features, such as a BMI calculator and their ideal daily caloric intake. There is a high likelihood that prospective dieters will visit the site, interact with the logo design, and be inspired to buy the products as part of a new and healthy lifestyle. This is good for Marks & Spencer, as well as people all over the UK who struggle with their weight.

One benefit of the website is that it requires registration to access some of the more popular features, such as weight loss tracking tools. This means that people will be able to get ongoing support (and commercial messages) from the company, giving them more brand exposure and encouraging them to continue working toward their weight loss goals.

Marks & Spencer is not the only UK company offering healthy choices as part of their brand. Tesco has begun the New Year by offering lower prices on seafood, fruits, and vegetables, all important parts of a healthy diet. While Tesco has not created a brand or a logo design for their project, it nonetheless positions the supermarket as a healthier choice than the public previously perceived.

There are certainly other weight loss programs in the UK, but these two examples show that healthy living is quickly moving into the mainstream. Weight loss products are no longer seen as revolutionary, but rather part of a healthy, everyday lifestyle. This shift has certainly been helped along by the new Marks & Spencer and Tesco programs, but it is one that is almost certain to gain momentum in the UK in the future.