UK Fashion Goes Digital: Nowhere is it as important to be up-to-date and chic as the world of fashion. Not only does adding digital elements to your marketing repertoire give exposure to your fashion logo design and brand, it shows that your fashion business is on top of the latest trends in all industries, including couture. The British Fashion Council and Burberry are two hot British fashion brands that are embracing this strategy when it comes to placing themselves on top of the fashion heap.

The British Fashion Council is using digital technology to bring a taste of fashion week to homes all over the UK. Their ‘Digital Schedule’ will open on February 19 and allow computer users to watch fashion shows as well as films made by fashion designers. Not only will this provide needed exposure for the Fashion Council, it will also give additional face time to the logo design and brand of the designers involved. Because fashionistas all over the world are eager to get the first scoop on London Fashion Week, this internet event is sure to have a strong following.

How will audiences know about this groundbreaking event? In addition to using traditional means such as television advertisements and billboards, the BFC is using digital marketing to promote their event. Facebook and Twitter are key components of this campaign, which is being handled by a professional branding agency. London Fashion Week is the first in the globe to incorporate digital technology into their shows so completely, but other powerful figures in the fashion scene are taking note.

Well known British luxury house Burberry is embracing this trend as well. Not only are they allowing their fashion shows to be shown on the Digital Schedule, they are also streaming the show in 3D to audiences in key markets around the world. Guests wearing special 3D glasses will be able to experience the shows in detail, down to the smallest details such as the texture of the fabrics. This gives a front row experience to thousands of people, who are then all the more likely to become loyal Burberry customers.

What does this mean for smaller fashion boutiques and even businesses in other industries? The digital revolution is a fact of modern business ownership. Although the events we have discussed are expensive ventures involving a great deal of technology, there are many ways to incorporate the same ideas into your own business without breaking your marketing budget. The key is to get your brand and logo design into the public eye in as many venues as possible. With many of the most popular social networking sites completely free, this is a good place to start.

While social media is a good place to start, don’t let your personal digital empire stop there. More creative ideas that fit your budget can be developed when you see what kind of effect social media is having an effect on your business. If you are having trouble getting off the ground, it may be time to consult a branding expert who can help you get your logo design and your business into the public eye in a positive and engaging way.